Title | STICKING TOGETHER, NO MATTER WHAT |
Brand | TSURUYA CO., LTD. |
Product / Service | ROOF TILES |
Category | A04. Durable Consumer Goods |
Entrant | ADK Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Media Placement | ADK Tokyo, JAPAN |
Production | SPOON Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Haruhisa MORIKAWA | ADK TUBE | Creative Director / Copywriter |
Masumi NISHIBORI | THE DIRECTORS FARM | Art Director / Editor |
Daisuke SHIBATA | THE DIRECTORS GUILD | Director |
Shingo IKEURA | Freelance | Cinematographer |
Hiroyuki OHTA | Freelance | Gaffer |
Takeshi SUEHIRO | SUI Inc. | Production Designer |
Eisuke SAITO | Spoon inc. | Producer |
Ryo MATSUTAKE | Spoon inc. | Production Manager |
Makoto MIYASHITA | Spoon inc. | Production Manager |
Takehito KUROBE | McRAY | Colourist |
Tatsuro YOKOYAMA | McRAY | Flame Artist |
Hiroshi KAWAGOE | FROG Inc. | Sound Producer |
Rie AOKI | SOUP | Hair Stylist / Makeup Artist |
Keiichiro URYU | e-spirit inc. | Casting Manager |
Nobuo KONDO | ADK | Account Executive |
This ad expresses the high durability of the roof tiles. Personifications of the products show how they stick together and stay strong under any severe circumstances such as big typhoon, earthquake or fire break.