Title | ONE MONTH "DADDY AND SON - DAYS WITHOUT MOMMY" |
Brand | U-CAN, INC. |
Product / Service | CORPORATE MESSAGE |
Category | B09. Corporate Image & Sponsorship |
Entrant | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
PR | HAKUHODO INC. Tokyo, JAPAN |
Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Jun Hatano | HAKUHODO INC. | Planner |
Tomohiro Inoue | HAKUHODO PRODUCT'S INC. | Producer |
Masatsugu Nojima | HAKUHODO PRODUCT'S INC. | Production Manager |
Tsugihisa Tanaka | VOYAGER | Director |
Ryuto Kondo | Free | Director Of Photography |
Isamu Fujii | Showtaro | Lighting |
Shinpei Inoue | Free | Designer |
Satsuki Shimoyama | Free | Stylist |
Wakana Saito | Free | Hair Make |
Katsuya Yamada | aiin | Music |
Yutaka Horie | HAKUHODO INC. | Account Executive |
Noritaka Imamura | Free | Editor |
Yoshinobu Okino | HAKUHODO PRODUCT'S INC. | Editor |
Nobuyuki Aonuma | HAKUHODO PRODUCT'S INC. | Sound Design Arrangement |
Fumiaki Okada | HAKUHODO Inc. | Executive Creative Director |
Kyosuke Doi | HAKUHODO Inc. | Account Executive |
Koichi Katsumata | HAKUHODO Inc. | Communication Planner |
Ken Saeki | HAKUHODO Inc. | Interactive Planner |
Shuhei Kuwabara | HAKUHODO Inc. | Art Director |
So Nishio | HAKUHODO Inc. | Web Director |
Yusaku Baba | URTICA | Location Coordinator |
Takeshi Yamaguchi | GLADSAD | Digital Colorist |
Keita Nagahara | e-spirit | Casting |
A father and his only son “Ren”. The story of a real father and son. This is their first time living together, just the two of them. To maximize the empathy, and express the sincerity of U-can, the video needed to be fact based. The video focused on a real family where the mother went to her parent’s home to have her second child, and the father was left alone with his son for a month. By filming in a documentary touch, the audience saw the child cry, the father being at a loss and helpless, and how a plain text of sincerity can change situations in reality. The reality of this father’s struggle moves audiences. The video aimed to arouse discussion on how parenthood develops, and the value of learning through communication, seeing many basic problems that most parents face.