Title | SYN MUN KONG : THANK YOU THAILAND |
Brand | SYN MUN KONG INSURANCE PLC. |
Product / Service | SMK HEALTH INSURANCE BY FIT |
Category | B08. Financial Products & Services, Commercial Public Services, B2B Products & Services |
Entrant | RABBIT'S TALE Bangkok, THAILAND |
Idea Creation | RABBIT'S TALE Bangkok, THAILAND |
Media Placement | RABBIT'S TALE Bangkok, THAILAND |
PR | RABBIT'S TALE Bangkok, THAILAND |
Production | RABBIT'S TALE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
NORANIT YASOPA | RABBIT DIGITAL GROUP CO.,LTD. | EXECUTIVE CREATIVE DIRECTOR / ART DIRECTOR |
ARM BUDDHAPHOL | RABBIT DIGITAL GROUP CO.,LTD. | ASSOCIATE CREATIVE DIRECTOR / COPYWRITER |
NUTTHAPORN TEPPITAK | RABBIT DIGITAL GROUP CO.,LTD. | SENIOR ART DIRECTOR |
VARUT PIPATTANABANCHA | RABBIT DIGITAL GROUP CO.,LTD. | COPYWRITER |
POTRAWEE WICHIEN | RABBIT DIGITAL GROUP CO.,LTD. | AGENCY PRODUCER |
KATHLEEN JARUPOKKUL | RABBIT DIGITAL GROUP CO.,LTD. | EXECUTIVE ACCOUNT DIRECTOR |
AKARAPORN FONGCHITCHAROEN | RABBIT DIGITAL GROUP CO.,LTD. | ACCOUNT DIRECTOR |
WANWISA PENSUNTI | RABBIT DIGITAL GROUP CO.,LTD. | ACCOUNT MANAGER |
ORACHA CHINSAWATPUN | RABBIT DIGITAL GROUP CO.,LTD. | ACCOUNT EXECUTIVE |
SAROJ LAOHASIRI | RABBIT DIGITAL GROUP CO.,LTD. | EXECUTIVE STRATEGIC CREATIVE DIRECTOR |
KITTIPAT MAHAPUNT | RABBIT DIGITAL GROUP CO.,LTD. | STRATEGIC DIRECTOR |
JUTIKUL JUDEE | RABBIT DIGITAL GROUP CO.,LTD. | SENIOR STRATEGIST |
BODIN BOONSIRIPHANT | RABBIT DIGITAL GROUP CO.,LTD. | STRATEGIST |
APANCHANOK AKEWANON | RABBIT DIGITAL GROUP CO.,LTD. | SENIOR CONTENT EDITOR |
ORAVEE TUNGUSPORNCHAI | RABBIT DIGITAL GROUP CO.,LTD. | MEDIA PLANNER |
PITCHAYA NIAMSIRI | RABBIT DIGITAL GROUP CO.,LTD. | TOUCHPOINT PROJECTMANAGER |
NIYADA SUWANNATRI | RABBIT DIGITAL GROUP CO.,LTD. | CONTENT EDITOR |
PANNAROT KANPOT | RABBIT DIGITAL GROUP CO.,LTD. | CONTENT EDITOR |
NARATIP SAEPHUA | RABBIT DIGITAL GROUP CO.,LTD. | SENIOR SOCIAL MEDIA EXECUTIVE |
WIRANPHAT KITTIJINDAMANEE | RABBIT DIGITAL GROUP CO.,LTD. | SOCIAL MEDIA EXECUTIVE |
TEERAPOL SUNETA | SUNETA HOUSE | DIRECTOR |
NAPAT VORASUK | SUNETA HOUSE | ASSISTANT DIRECTOR |
PAKORN SANEEWONG NA AYUDHYA | SUNETA HOUSE | DIRECTOR OF PHOTOGRAPHY |
PISUT PARIWATTANAKIT | SUNETA HOUSE | ART DIRECTOR |
NARISSARA MAKMANEE | SUNETA HOUSE | CASTING DIRECTOR |
WANLOP RUNGKUMJAD | SUNETA HOUSE | PRODUCER |
JIRAWAT SANTARATCHAI | SUNETA HOUSE | LOCATION MANAGER |
SARAWUT KAWEETHAMMAWONG | SUNETA HOUSE | EDITOR |
MINI P DIGITAL POST | MINI P DIGITAL POST | COLORIST&VTR |
CINEDIGITAL SOUND STUDIO | CINEDIGITAL SOUND STUDIO | SOUND MIX |
PAPOP CHAOWANAPREECHA | RABBIT DIGITAL GROUP CO.,LTD. | COPYWRITER |
SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Fit” an innovative health insurance that rewards consumers with up to 15% discount depending on the level of their health conditions. The campaign aims to gain attention from any Thai consumers. However, most Thais’ perception towards "Fit" only relate to health aware people who pursue weight training, eat clean and have nice body. Objective : Reach wider target audience by generating awareness for “SMK Fit” health insurance that rewards healthy consumers with up to 15% discount depending on the level of their health conditions. Creative Idea We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance.