| Title | WELCOME TO THE OTHER SIDE |
| Brand | LION |
| Product / Service | TOKYO DRY |
| Category | A02. Drinks |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Media Placement | ZENITH Auckland, NEW ZEALAND |
| Production | GOODOIL FILMS Sydney, AUSTRALIA |
| Production 2 | PALACE STUDIO Auckland, NEW ZEALAND |
| Production 3 | YOUNG & SHAND Auckland, NEW ZEALAND |
| Additional Company | LION Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
| James Conner | DDB Group New Zealand | Creative Director |
| Christie Cooper | DDB Group New Zealand | Creative Director |
| Judy Thompson | DDB Group New Zealand | Executive Agency Producer |
| Rosie Grayson | DDB Group New Zealand | Senior TV Producer |
| Andy Robilliard | DDB Group New Zealand | Agency Producer |
| Scott Wallace | DDB Group New Zealand | Lead Business Partner |
| Jenny Travers | DDB Group New Zealand | Senior Business Director |
| Michael Doolan | DDB Group New Zealand | Business Manager |
| Lucinda Sherborne | DDB Group New Zealand | Executive Planning Director |
| Rupert Price | DDB Group New Zealand | Executive Planning Director |
| Sam Long | Goodoil | Executive Producer |
| Llew Griffiths | Goodoil | Producer |
| Joel Kefali | Goodoil | Director |
| Lachlan Milne | Goodoil | DOP |
| Mat Ellin | The Palace | Online |
| Levi Beamish | The Palace | Offline Editor |
| Cam Ballantyne | Beatworms | Composer |
| Jon Cooper | Coopers | Sound Engineer |
New Zealand beer brand, Steinlager, has taken the best New Zealand ingredients and combined them with Japanese brewing mastery to make a new beer - Tokyo Dry. To launch Tokyo Dry we followed the ethos of the beer by combining New Zealand ‘ingredients’ in the form of the world champ NZ hip-hop dance group ‘The Bruddas’ - and the Japanese mastery of origami, bonsai, sushi, pottery, Japanese calligraphy, robotics and neon lighting, to create a film that ran online, on TV and in cinema. In the film The Bruddas dance in various locations around Tokyo. Using Motion Capture and dynamic simulations they change into different CGI avatars as they dance to represent all the different types of Japanese Mastery.