Title | FINGERPRINT |
Brand | McDONALD’S PORTUGAL |
Product / Service | SELF ORDERING SERVICE |
Category | A09. Retail, e-Commerce, Restaurants & Fast Food Chains |
Entrant | TBWA\SHANGHAI, CHINA |
Idea Creation | TBWA\SHANGHAI, CHINA |
Media | TBWA\SHANGHAI, CHINA |
Contributing | TBWA\LISBOA, PORTUGAL |
Name | Company | Position |
---|---|---|
Nils Andersson | TBWA\ Greater China | President & CCO |
Ronnie Wu | TBWA\ Shanghai | Executive Creative Director |
Frank Marinus | TBWA\ Shanghai | Regional Creative Director |
Bao Siwen | TBWA\ Shanghai | Group Head |
Joana Heitor | TBWA\ Portugal | Client Service Director |
Let people know McDonald’s has self-order touchscreen kiosks Make the service known, reinforcing the image of McDonald’s as a customer-centered, contemporary brand.