Title | BACKYARD BURGER KING |
Brand | BURGER KING NEW ZEALAND |
Product / Service | WHOPPER |
Category | E04. Live Advertising & Events |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Neville Doyle | Colenso BBDO | Planning Director |
Paul Gunn | Colenso BBDO | Head of Activation & PR |
Tim Freeman | Colenso BBDO | Production Director |
Scott Chapman | Colenso BBDO | Senior Producer |
Steve Cochran | Colenso BBDO | Executive Creative Director |
Brett Colliver | Colenso BBDO | Senior Art Director |
Brent Courtney | Colenso BBDO | Designer |
Ahmad Salim | Colenso BBDO | Group Business Director |
Abbi Barker | Colenso BBDO | Business Director |
Taylor Holland | Colenso BBDO | Account Manager |
Helen Darwin | Colenso BBDO | Account Manager |
Jen Storey | Colenso BBDO | Head of Broadcast |
Nick Harvey | Colenso BBDO | Experiential Business Director |
Kate Boekhorst | Colenso BBDO | Experiential Senior Account Manager |
n/a | TripleDouble | Production Company |
James Woodbridge | Burger King NZ | General Manager of Marketing |
Chet Patel | Burger King NZ | Marketing Manager |
Simon Vicars | Colenso BBDO | Creative Group Head |
Andre Sallowicz | Colenso BBDO | Creative Group Head |
This summer, hundreds of New Zealanders were given the opportunity to open a Burger King in their own backyard and cook burgers the way Burger King does – over a flame grill. Each ambient Backyard Burger King event saw an incredible, personalised kit delivered to winners. Effectively the kit was a Burger King restaurant in a box - complete with ingredients to make 16 Whoppers, customized cooking utensils, hat, apron, matches and even a light up Burger King street sign. Everything people needed to make our signature Whopper, except for one important ingredient: a flame grill. To open a Backyard Burger King, all you needed was a barbecue. Up and down the country we turned our customers’ homes into the home of The Whopper. Over the course of the summer we opened 55 new Burger Kings in backyards, work sites, offices, airfields, and even an army base.