| Title | THE BEST HOLIDAYS ARE CREATED TOGETHER |
| Brand | HOUSE OF TRAVEL |
| Product / Service | HOUSE OF TRAVEL |
| Category | A01. Direction |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
| Media | ZENITHOPTIMEDIA Auckland, NEW ZEALAND |
| Production | EXIT FILMS Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Nick Worthington | Colenso BBDO | Creative Chairman |
| Henry Hewat | Colenso BBDO | Art Director |
| Hannah Habgood | Colenso BBDO | Copywriter |
| Paul Gunn | Colenso BBDO | Head of Activation & PR |
| Dave Brady | Colenso BBDO | Creative Director |
| Jen Storey | Colenso BBDO | Head of Broadcast |
| Andy McLeish | Colenso BBDO | Head of Planning |
| Jillian Stanton | Colenso BBDO | Group Account Director |
| Vivienne Jaspers | Exit Films | Producer |
| Kiku Ohe | Exit Films | Director |
| Simon Price | Exit Films | Editor |
| Nigel Mortimer | Blockhead | Online Editor |
| Natalie Downes | Colenso BBDO | Senior Business Director |
| Karla Tarr | Colenso BBDO | Copywriter |
| Nives Zagorac | Colenso BBDO | Account Manager |
| The Coopers | Franklin Road | Sound Design |
| Joseph Simon Cook | n/a - Freelance | Director Of Photography |
| Lee Kelly | n/a - Freelance | Director Of Photography |
| Ken Freer | House of Travel | Marketing Director |
| Paula Sundin | House of Travel | Head of Brand Experience |
We wanted to communicate travel in a totally genuine manner and show destinations in a way that the viewer would feel, not just watch. The film documents real New Zealanders’ travel experiences in an authentic and photographic way to showcase the belief that it’s not just where you go, it’s where that place takes you. The musical score and sound design underpinning the film also help set a tone that is intended to explore personal memory rather than the traditional travel advertising approach of producing aspirational, carefully constructed scenes in idyllic locations.
House of Travel deliver an incredible range of tailored travel experiences, and we wanted to present this in an authentic and photographic way that explores personal memory. When we are on holiday the day seems to stretch out longer than when we are in our everyday routine, and it was a great challenge and joy to explore this concept of time. Sound played a huge part of that communication, tapping into a more heightened and dreamlike world.