Title | AXE BLACK |
Brand | UNILEVER JAPAN |
Product / Service | AXE BLACK |
Category | A03. Fast Moving Consumer Goods |
Entrant | ASATSU-DK Tokyo, JAPAN |
Idea Creation | ASATSU-DK Tokyo, JAPAN |
Media | ASATSU-DK Tokyo, JAPAN |
PR | ASATSU-DK Tokyo, JAPAN |
Production | ASATSU-DK Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Fumiaki Takeuchi | ADK | Creative Director |
Kensaku Morita | ADK | Planner |
Yasuyuki Hori | ADK | Planner |
Kota Tsukamoto | ADK | Art Director |
Tetsuji Hasegawa | ADK | Copywriter |
Hiroko Uchigaki | ADK | Account Director |
Hiroaki Saito | ADK | Account Director |
Ai Suzuki | ADK | Account Executive |
Shota Shindo | ADK | Account Executive |
Toshihiko Iizuka | ADK | Account Supervisor |
Takumi Shiga | Caviar | Director |
Zumi | Z-CUP | Director |
Yuta Echigo | Z-CUP | Cameraman |
Masanari Oike | Z-CUP | Lighting |
Asuka Horie | CINQ-ART | Art Director |
Takahiro Hashimoto | SHIMA | Hair & Make up Artist |
Toshio Takeda | MILD | Stylist |
Yuki Oikawa | CHANNEL 5 | Location Coordinate |
Masanobu Motokawa | RAPALLO | Casting |
Katsuya Yamada | AIIN | Music Artist |
Satoshi Minakawa | AIIN | Photographer |
Masashi Yamaguchi | TOHOKU SHINSHA | Producer |
Yuki Shimizu | TOHOKU SHINSHA | Production Manager |
Many colors fly about the city. The colors symbolize the noise around us that makes us confused of who we really are. A man dressed in BLACK is casually walking through such disturbance, without being stained by any of the colors. The man is pulled away from the party by a strikingly gorgeous woman, and the couple leaves the crowd. STAY UNSTAINED. NEW AXE BLACK. Makes your hair “Fixed without Fixing”