Title | THE OPPONENT |
Brand | MEAT & LIVESTOCK AUSTRALIA |
Product / Service | BEEF |
Category | A01. Food |
Entrant | BMF ADVERTISING Sydney, AUSTRALIA |
Idea Creation | BMF ADVERTISING Sydney, AUSTRALIA |
Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Cam Blackley | BMF | Executive Creative Director |
Kura Tyerman | BMF | Head of Client and Business Innovation |
Tim Bishop | BMF | Associate Creative Director |
Ben Pearce | BMF | Art Director |
Jonty Bell | BMF | Copywriter |
Lincoln Grice | BMF | Head of Design |
David Warren | BMF | Group Planning Director |
Will Woods | BMF | Account Director |
Melanie Pisani | BMF | Account Manager |
Emma Friend | BMF | Senior Content Producer |
Matt Devine | Revolver/ Will O'Rourke | Director |
Michael Ritchie | Revolver/ Will O'Rourke | Managing Director and Executive Producer |
Pip Smart | Revolver/ Will O'Rourke | Executive Producer and Producer |
Jamie Watson | Heckler | VFX Supervisor |
Dan Lee | The Butchery | Editor |
Johnny Green and Ross Symington | Rumble Studios | Music |
Tone Aston | Rumble Studios | Sound Designer |
Shelley Farthing Dawe | Independent | DOP Lighting Cameraman |
The film portrays how challenges you face during the day are your greatest and toughest opponent. We focus on three women as they overcome 'the Day' with the energy that Beef gives them to go again and again and again.