Title | THE ONLY ONE |
Brand | THE 1 CARD |
Product / Service | LOYALTY PROGRAM |
Category | D01. Social Video |
Entrant | YELL ADVERTISING Bangkok, THAILAND |
Idea Creation | YELL ADVERTISING Bangkok, THAILAND |
Production | YELL ADVERTISING Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Piya Lertvanasirikul | Yell Advertising | Associate Creative Director |
Peeradon Kongphakdee | Yell Advertising | Art Director |
Pannida Intanapichit | Yell Advertising | Account Manager |
Piyawan Arulvichitskul | Yell Advertising | Account Executive |
Chutikan Panto | Yell Advertising | Copywriter |
Wanaporn Srisup | Yell Advertising | Social Media Specialist |
Dissara Udomdej | Yell Advertising | Strategic Planning Director |
Rath Saadying | Yell Advertising | Digital Strategic Planner |
Pichayanin Hanpanich | Yell Advertising | Art Director |
The idea : People are most longing for one another when they are apart The Only One is the powerful insight We want to make people think...don't wait to tell your feeling to your "The One"
Step1: Creating The Only One short film focusing on brand awareness and maximum word of mouth Step2: Synchronizing The One Card user database to the viewers Step3 Using re-marketing strategy to deliver promotion that fit to selective target group
The Results : 1. The number of viewers increasing visit rate up to 300% on the first day released. 2. The short film view rate reach 5 million within the first night and the double to 10 millions view in the following week As a result, this strategy bring The One Card to accomplished their goals of the card point redemption
With The Only One concept we utilize the one card user database and this human experience compose the most powerful message to them