Title | THANK YOU FOR SHARING |
Brand | TOTAL ACCESS COMMUNICATION PUBLIC COMPANY |
Product / Service | DTAC |
Category | A03. Online: Fiction & Non-Fiction |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Idea Creation | LEO BURNETT Bangkok, THAILAND |
Production | HUB HO HIN BANGKOK, THAILAND |
Contributing | TOTAL ACCESS COMMUNICATION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Samira Thancharoenkit | The Leo Burnett Group Thailand | Account Management Director |
Sompetch Nuntasinlapachai | The Leo Burnett Group Thailand | Agency Producer |
Paruj Daorai | The Leo Burnett Group Thailand | Executive Creative Director |
Paruj Daorai | The Leo Burnett Group Thailand | Executive Creative Director |
Ukrit Karnsomwan | The Leo Burnett Group Thailand | Art Director |
Thanachpath Ratanaborvornsethi | The Leo Burnett Group Thailand | Copywriter |
Varitha Santinan | The Leo Burnett Group Thailand | Digital Account Manager |
Prang Tepintrapirak | The Leo Burnett Group Thailand | PR Account Executive |
Phonphot Sriphrachan | The Leo Burnett Group Thailand | PR Account Manager |
Ninasreen Matha | The Leo Burnett Group Thailand | Media Relations |
Nuttawadee Bhamornsuwarn | The Leo Burnett Group Thailand | PR Account Executive |
Nawapol Thamrongrattanarit | Hub Ho Hin Bangkok | Director |
Nawapol Thamrongrattanarit | Hub Ho Hin Bangkok | Director |
Nattapon Kornkaew | Hub Ho Hin Bangkok | Producer |
Chonlasit Upanigkit | Hub Ho Hin Bangkok | Editor |
Niramon Ross | Hub Ho Hin Bangkok | DOP |
We create a short film to test people’s reaction toward dramatic and controversial story to prove that, sometimes, curiosity can be one of the main causes of cyberbullying.
The film was launched on world’s cyberbullying day which is Friday, June 17 this year. It was posted on DTAC’s YouTube channel and reposted on Facebook.
With the launch of the short film, Thank You for Sharing, #StopCyberbullying reached number 3 in trending for Twitter in Thailand.
To campaign against cyberbullying in Thailand where video contents dominate all digital platforms, DTAC used short film format for its campaign’s hero content. The film also experimented with people’s reaction and curiosity. “Thank You for Sharing” short film was directed by one of Thailand’s brightest young film director and screen writer who has large amount of followers who look forward to his new work.
From a research, we found that, for Thailand, people became a part of most of cyberbullying cases without realizing that they did. It’s because of their curiosity to watch and share contents without thinking of its consequence. So our campaign was aiming to change behavior of those ‘spectators’ who don’t realize that they are part of cyberbullying cycle.