Title | KIDS MOTOR SHOW |
Brand | HYUNDAI MOTORS |
Product / Service | CAR |
Category | A07. Live Brand Experience |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | INNOCEAN Seoul, SOUTH KOREA |
Media | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
dong ha, Kim | Kezr | Director |
hyun jong, KIm | Kezr | Assistant Director |
sung won, Jung | Planit | Executive Producer |
ji hyeon, Nam | Planit | Producer |
won jin, Seo | Planit | Producer |
sung woo, Jeon | Kezr | Director of photography |
ho jun, Um | Kezr | Camara assistant |
sang il, Kim | Kezr | Lighting Director |
nam yoon, Park | Vixon- studios | 2D |
jun yong, Lim | Stone sound | Recording |
DONG HYUN, KWON | FREELANCER | PRODUCER |
JUN HO, BAE | FREELANCER | ART DIRECTOR |
MI HO, MAENG | FREELANCER | ART DIRECTOR |
SOO | DA | CHIEF PRODUCTION DIRECTOR |
DONG HYUN, YOON | RABBIT | SPACE MANAGING DIRECTOR |
DONG SOO, HA | 2STORY | ACCOUNT MANAGER |
MEE SUN, LEE | 2STORY | ACCOUNT MANAGER |
JEREMY CRAIGEN | INNOCEAN Worldwide | Chief Creative Officer |
JUNG A KIM | INNOCEAN Worldwide | Executive Creative Director |
SUMMER SHIN | INNOCEAN Worldwide | Copywriter |
YOUNGHO HWANG | INNOCEAN Worldwide | Art Director |
JUNKYU LEE | INNOCEAN Worldwide | Copywriter |
MIZIN LEE | INNOCEAN Worldwide | Art Director |
SANGKWON PARK | INNOCEAN Worldwide | Art Director |
GAHONG CHOI | INNOCEAN Worldwide | Copywriter |
SEUNGHA RHEE | INNOCEAN Worldwide | Copywriter |
MINJU GO | INNOCEAN Worldwide | Art Director |
BAESUNG KIM | INNOCEAN Worldwide | Producer |
JONGPIL KIM | INNOCEAN Worldwide | Sr. Account Director |
Jeonghwan Kim | INNOCEAN WORLDWIDE | Sr. Account Director |
CHOONG SHIK NAM | INNOCEAN Worldwide | Account Executive |
ANDREA EU | INNOCEAN Worldwide | Account Executive |
HAN SOO HYUN | INNOCEAN Worldwide | Account Executive |
Hyun Joo Kim | INNOCEAN Worldwide | Account Executive |
Kim San | INNOCEAN Worldwide | Account Executive |
Turn the scribbly scrawly drawings of children into real cars and launch the world’s first motor show just for kids.
From more than 7,300 entries, 15 were chosen. 25 engineers and designers committed themselves to following the children's drawings precisely. 1/2 scale drivable cars were produced. A genuine motor show was held at the most popular exhibition hall in Korea. Children took the lead in the whole process : from designing the car and production, to the unveiling and presentation at the show.
YouTube views increased by 7,300% (Compared to average Kids Hyundai channel views) 95% positive comments Covered by over 140 media outlets New record motor show attendance by kids New record exhibition hall attendance Set to globally expand in 2017
Hyundai Motors wished to raise brand affinity with our future customers, the children. So we prepared a promotion kids would be interested in, all from a child's point of view. Kids already love to draw cars, so we had a contest where they could draw the cars of the future they imagine. Over 7,300 drawings were submitted. 15 drawings were chosen, and turned into real cars, and we even launched a real motor show. Everything, from unveiling the cars to presenting them, was done by the kids who drew them. And kids who came to watch, could delight in driving these unique cars.
To nurture a positive relationship, and help children grow closer to Hyundai Motors, we did youth marketing from a child's point of view. Because growing our children's affinity to the Hyundai Motors brand cultivates our future customers.