The Campaign

Mini SONATA is invented for kids include the visually impaired to give a driving pleasure. A Lidar sensor at the front of Mini SONATA judges a location, a route of a car and detects obstacles. Mini SONATA informs circumstances by sound and vibration to recognize the road conditions which make drive possible without looking. Mini SONATA can be classified as a brand new car which makes driving with free will possible beyond the autonomous vehicle.

Creative Execution

For a year and 5 months, Hyundai Motor Company researchers developed the Mini SONATA, actively reflecting opinions from teachers and students of school for the blinds as much as possible. Not only did we develop Mini SONATA, at an one of Koreas largest amusement park, Seoul Grand Park, we built an 2025m² playground to allow as many kids to experience this newly developed vehicle. Mini SONATA Playground has been test opened last October, and finally opened to the public this year, March 19th.

Numerous Medias and SNS have praised on the fact that it is an innovative car that gives a driving pleasure to everyone. After 3 month opening of the playground, total visitor of 716,627 have visited, and 3,003 kids have experienced the Mini SONATA. It’s popular to both kids and parents.

An objective of our campaign is to provide visually impaired kids a driving pleasure by using their auditory and tactile senses. To allow most of kids to experience, we created the Mini SONATA Playground to execute this campaign. By creating this playground, numerous kids were able to experience Mini SONATA and to feel a driving pleasure.

As an automobile company, Hyundai Motor Company thinks importantly about giving a ‘driving pleasure’ experience to people. To provide the visually impaired kids with the same driving experience, we developed the very first in the world, a car that can be driven using auditory and tactile senses. This different from autonomous vehicle, allows visually impaired kids to drive at their will.