Title | THE VETIVER PROJECT |
Brand | PEERLESS LION |
Product / Service | SHOKUBUTSU HANA PERSONAL CARE |
Category | D03. Special Build |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Entrant Company | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Advertising Agency | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Melvin M. Mangada | TBWA/SANTIAGO MANGADA PUNO | Chief Creative Officer |
Ali Silao | TBWA/SANTIAGO MANGADA PUNO | CREATIVE DIRECTOR/ART DIRECTOR |
Chino Jayme | TBWA/SANTIAGO MANGADA PUNO | Associate Creative Director/Copywriter |
Nolan Fabular | TBWA/SANTIAGO MANGADA PUNO | Associate Creative Director/Art Director |
Cj De Silva | TBWA/SANTIAGO MANGADA PUNO | Art Director |
Kathy Cosico | TBWA/SANTIAGO MANGADA PUNO | Account Director |
Rj Paculan | TBWA/SANTIAGO MANGADA PUNO | Planner |
Dennis Carlos | TBWA/SANTIAGO MANGADA PUNO | Print Prod. |
Abi Ramos | TBWA/SANTIAGO MANGADA PUNO | Jr. Print Producer |
Emilie Batard | TBWA/SANTIAGO MANGADA PUNO | Director |
Francis Allan De Dios | TBWA/SANTIAGO MANGADA PUNO | Editor/Animator |
Teresa Composana | free lancer | Production Designer |
John Chua | Ad Photo | Photographer |
Maan Dela Cruz | TBWA/SANTIAGO MANGADA PUNO | Agency Producer |
Francis Bagnes | TBWA/SANTIAGO MANGADA PUNO | Agency Producer |
Sunny Lucero | TBWA/SANTIAGO MANGADA PUNO | Agency Producer |
Angelito Tan | TBWA\SANTIAGO MANGADA PUNO | Final Artist |
Romar Quiroz | TBWA\SANTIAGO MANGADA PUNO | Final Artist Supervisor |
The Pasig River, Manila's main waterway, was transformed into a 25-kilometer sewer system. In 1990, ecologists considered it 'biologically dead.' Shokubutsu Hana, a personal care brand, believes in the restorative power of nature. They wanted to join the movement to revive the river, but they wanted create more than just an ordinary ad with a message. It had to set an example to people. The brand mounted the first ever 'Water-Cleaning Billboards'. Powered by nature, they are floating systems placed on the river, made of vetiver, grass that naturally absorbs pollutants in wastewater. More than a message, the billboards were actually cleaning the river itself.