Title | LIVING MEMORIES |
Brand | BRAKE |
Product / Service | ROAD SAFETY |
Category | E01. Integrated Campaigns led by Outdoor |
Entrant | Y&R NZ Wellington, NEW ZEALAND |
Entrant Company | Y&R NZ Wellington, NEW ZEALAND |
Advertising Agency | Y&R NZ Wellington, NEW ZEALAND |
Production Company | WETA DIGITAL Wellington, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Josh Moore | Y&R New Zealand | CEO And Chief Creative Officer New Zealand |
Scott Henderson | Y&R New Zealand | Creative Director |
Seymour Pope | Y&R New Zealand | Creative Director |
Lisa Dupre | Y&R New Zealand | Senior Art Director |
Tim Ellis | Y&R New Zealand | Managing Director |
Claire Dooney | Y&R New Zealand | Account Director |
Christina Hazard | Y&R New Zealand | Head Of Production |
Grant Maxwell | Y&R New Zealand | General Manager - Media |
James Wendelborn | Y&R New Zealand | Retouching |
Kate Whitley | Y&R New Zealand | Studio Artist |
Kylee Davidson-Corrin | Y&R New Zealand | Senior Media Planner |
Bruce Murray | Y&R New Zealand | Executive Digital Producer |
Michael Frogley | Y&R New Zealand | Head of Motion Graphics |
Jason Wells | Y&R New Zealand | Ideas Director |
Pat Ko | Y&R New Zealand | Digital Producer |
Kevin Darch | Independent | Forensic Artist |
Weta Digital | Weta Digital | Digital Production Company |
Squid Kelly | Independent | Post Production |
William Moore | Independent | DOP |
Five New Zealanders are lost on our roads every week. Their families don’t just lose a loved one. They lose a future. Partnering with a forensic scientist and the internationally renowned talent of Weta Digital, we created life-like portraits of five road victims, as they would look today. Simple hard hitting outdoor shared the finished portraits throughout NZ and formed the basis of our campaign. NZ's most-watched current affairs show covered the launch, detailing the process and stories, as well as the moment that each family saw their loved one again. Print introduced individual victim’s stories. The website gave these stories more depth.