Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
B02 Use of Mobile Devices
'MISSING CHILD' LOCK SCREENS
SAVE THE CHILDREN
SAVE THE CHILDREN 		CHEIL HONG KONG HONG KONG
LIVE NEWSFLASH BANNERS
NIPPON TELEVISION NETWORK CORPORATION
HAKONE EKIDEN 		HAKUHODO Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS
Tokyo
 JAPAN
THE WORLD'S SMALLEST SHOWROOM
AUDI VOLKSWAGEN KOREA
AUTOMOBILE 		DIGITALDIGM Seoul SOUTH KOREA MEDIACOM
Seoul
 SOUTH KOREA
BLOCKBUSTER BOX
PIZZA HUT
PIZZA HUT DELIVERY 		OGILVY & MATHER GROUP HONG KONG HONG KONG
Short List
VISUAL DICTIONARY
BRITISH COUNCIL
PRIVATE EDUCATION 		GREY GROUP Singapore SINGAPORE
Short List
4G4GOOD
STARHUB
4G 		DDB GROUP SINGAPORE SINGAPORE MINDSHARE ASIA PACIFIC
Singapore
 SINGAPORE
Bronze
SIDEWAYS
KOBAYASHI PHARMACEUTICAL INDONESIA
AMMELTZ YOKO YOKO 		DENTSU STRAT Jakarta INDONESIA
NZDRONIE
TOURISM NEW ZEALAND
SKI 		WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Short List
WEARABLE_BANANA
DOLE JAPAN
DOLE BANANA 		DENTSU Y&R Tokyo JAPAN
I-PHONE5 CHARGING STATION
SAMSUNG ELECTRONICS INDONESIA
SAMSUNG S5 		LEO BURNETT INDONESIA Jakarta INDONESIA
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO 		HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
ICE SCREAM, YOU SCREAM: GHOSTLY CAMPAIGN “HAUNTS” CONSUMERS
UNILEVER
CORNETTO 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA
Kuala Lumpur
 MALAYSIA
HKD150 AR BANK NOTE
HSBC
150TH ANNIVERSARY 		MINDSHARE Hong Kong HONG KONG MINDSHARE
Hong Kong
 HONG KONG
THE LANGUAGE OF HAIR
UNILEVER VIETNAM
SUNSILK SHAMPOO 		MINDSHARE VIETNAM Ho Chi Minh City VIETNAM MINDSHARE VIETNAM
Ho Chi Minh City
MINDSHARE VIETNAM
Ho Chi Minh City
 VIETNAM
BEFORE IFTAR TIME IS LIFEBUOY TIME
HINDUSTAN UNILEVER INDIA
LIFEBUOY 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
 INDIA
DAYCON NOTIFICATION ICONS FOR INTERNATIONAL DAYS
LG ELECTRONICS
MOBILE PHONE 		HS AD Seoul SOUTH KOREA
Short List
THE UPGRADE CHALLENGE
AIR FRANCE
NEW BUSINESS CABINS 		FRED & FARID SHANGHAI CHINA
LIFELIVE
SAMSUNG
GEAR VR 		LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA

Gold Spike
BARCODE CONNECTIONS
WRIGLEY
DOUBLEMINT 		PROXIMITY CHINA Guangzhou CHINA STARCOM
Guangzhou
 CHINA
DRIVE ON
BP
CASTROL 		LOWE VIETNAM Ho Chi Minh City VIETNAM MINDSHARE VIETNAM
Ho Chi Minh City
 VIETNAM
SHOWING THAT YOU CAN BE MINI AND STILL BE SPACIOUS
MINI
MINI F55 		CARAT CHINA Shanghai CHINA CARAT CHINA
Shanghai
CARAT CHINA
Shanghai
 CHINA
TINNYVISION
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY 		OMD Wellington NEW ZEALAND OMD
Wellington
 NEW ZEALAND
RENTAL BIKE
VISA
FINANCIAL SERVICES 		OMD CHINA Shanghai CHINA OMD CHINA
Shanghai
 CHINA
HERBALIFE. ANGELS' PRAYERS, WE ANSWER
HERBALIFE
MILK SHAKE 		CHEIL Beijing CHINA
HEALTHY EVERYDAY
YILI MEIYITIAN HIGH - END ACTIVE LACTIC ACID BACTERIA BEVERAGE
ACTIVE LACTIC ACID BACTERIA BEVERAGE 		CHEIL Beijing CHINA
ANDROID CHORUS
GOOGLE JAPAN
MOBILE 		BIRDMAN Tokyo JAPAN
PEDIGREE FOUND
MARS
PEDIGREE 		COLENSO BBDO Auckland NEW ZEALAND STARCOM NEW ZEALAND
Auckland
 NEW ZEALAND
WHERE NEXT
HEART OF THE CITY
RETAIL ASSOCIATION 		OMD Auckland NEW ZEALAND OMD
Auckland
 NEW ZEALAND
POSUKUMA’S POST OFFICE
JAPAN POST CO.
NEW YEAR'S POSTCARD 		CONNECTIT Tokyo JAPAN
ENGLISH MOBILE TUTORIALS
MARICO
NIHAR SHANTI AMLA 		MADISON MEDIA Mumbai INDIA MADISON MEDIA
Mumbai
 INDIA
UBER ICE CREAM
UNILEVER
MAGNUM 		PHD Shanghai CHINA PHD
Shanghai
 CHINA
USING MOBILE TO MAKE BEAUTIFULLY SMOOTH LEGS A TREND IN CHINA
RECKITT BENCKISER (CHINA) HOLDING CO.
VEET 		ZENITHOPTIMEDIA CHINA Beijing CHINA ZENITHOPTIMEDIA CHINA
Beijing
ZENITHOPTIMEDIA CHINA
Beijing
 CHINA
SUMMER TRAVEL
MASTERCARD
FINANCIAL 		CARAT MEDIA SERVICES INDIA Gurgaon INDIA CARAT MEDIA SERVICES INDIA
Gurgaon
 INDIA
NEWSPAPER FES!!
THE HOKKOKU NEWSPAPERS CO.
HOKKOKU NEWSPAPER 		DENTSU Tokyo JAPAN
B03 Use of Other Digital Platforms
FREE-NITURE
GOGO VAN
DELIVERY & LOGISTIC SERVICE 		LEO BURNETT HONG KONG HONG KONG
PAPER FASHION KIDS
3M JAPAN
SCOTCH® 		ASATSU-DK Tokyo JAPAN
Short List
AD CLOUD
TOTAL MALAYSIA
ENGINE OIL 		HAVAS WORLDWIDE KUALA LUMPUR Kuala Lumpur MALAYSIA
DON'T TRADE ME
PAW JUSTICE
ANTI AUCTIONS 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
THE LIFE SAVING TV PROJECT
KT
OLLEH TV 		KOREA TELECOM Seoul SOUTH KOREA
Silver
MIND READING TIRE
HANKOOK TIRE
THE NEXT DRIVING LAB 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
LOCKING IN CONSUMER LOYALTY WITH TET MESSAGE
UNILEVER
OMO 		MINDSHARE VIETNAM Ho Chi Minh City VIETNAM MINDSHARE VIETNAM
Ho Chi Minh City
MINDSHARE VIETNAM
Ho Chi Minh City
 VIETNAM
TRANSFORMING HP’S BIG DATA INTO BIGGER RESULTS
HEWLETT PACKARD
PC AND PRINTERS 		PHD SINGAPORE SINGAPORE PHD SINGAPORE
PHD SINGAPORE
 SINGAPORE
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL
ALCOHOL 		PHD SINGAPORE SINGAPORE PHD SINGAPORE
PHD SINGAPORE
 SINGAPORE
THE SECOND CHANCE URL
YELLOW RIBBON PROJECT SINGAPORE
YELLOW RIBBON PROJECT AWARENESS 		DDB GROUP SINGAPORE SINGAPORE
Short List
HIDDEN SUGAR RECEIPT
COLGATE PALMOLIVE
COLGATE SUGAR ANTI NEUTRALIZER TOOTHPASTE 		RED FUSE COMMUNICATIONS Hong Kong HONG KONG
Short List
THE SKIPPING GIRL
MEDIBANK
PRIVATE HEALTH INSURANCE 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA HUCKLEBERRY AGENCY
Melbourne
 AUSTRALIA
L'ORÉAL PARIS MEN EXPERT TEAMS UP WITH HYDRA POWER BOY
L'ORÉAL CHINA
MEN EXPERT HYDRA POWER 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
MINDSHARE CHINA
Shanghai
 CHINA
TOYOTA RAV4 & TAOBAO O2O MARKETING CAMPAIGN
TOYOTA
RAV4 		&C. Beijing CHINA
PEDIGREE FOUND
MARS
PEDIGREE 		COLENSO BBDO Auckland NEW ZEALAND STARCOM NEW ZEALAND
Auckland
 NEW ZEALAND
UNLOCKING THE VALUE OF SHARING
IFLIX
SUBSCRIPTION VIDEO ON DEMAND SERVICE 		RADIUMONE Singapore SINGAPORE