Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A08 Use of Branded Content & Sponsorship
A DIM JACK HI-JACK
MCDONALD'S HONG KONG
McDONALD'S 		OMD HONG KONG HONG KONG OMD HONG KONG
 HONG KONG
ESKINOL WATTPAD
UNILEVER PHILIPPINES
PERSONAL CARE 		LOWE PHILIPPINES Makati City THE PHILIPPINES MINDSHARE PHILIPPINES
Taguig
 THE PHILIPPINES
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS 		M&C SAATCHI Sydney AUSTRALIA
Silver
HEALTHY EVERYDAY
YILI MEIYITIAN HIGH - END ACTIVE LACTIC ACID BACTERIA BEVERAGE
ACTIVE LACTIC ACID BACTERIA BEVERAGE 		CHEIL Beijing CHINA
LIVE DIVE
LION
BEER 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
RADIO BRANDED CONTENT REACHING RURAL
FRIESLAND CAMPINA VIETNAM
DUTCH LADY READ TO DRINK MILK 		MINDSHARE VIETNAM Ho Chi Minh City VIETNAM MINDSHARE VIETNAM
Ho Chi Minh City
 VIETNAM
FITNESS DATABASE & COACH THE COACHES
THE HONG KONG JOCKEY CLUB
NON-PROFIT ORGANIZATION 		PHD HONG KONG PHD
PHD
 HONG KONG
YOUTH FOOTBALL LEADERSHIP SCHEME
THE HONG KONG JOCKEY CLUB
NON-PROFIT ORGANIZATION 		PHD HONG KONG PHD
PHD
 HONG KONG
JASMINE
TV5
TELEVISION ENTERTAINMENT 		ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
THE SMARTER WAY TO STAY FIT-THE FIT FOODIE
MARICO
SAFFOLA MASALA OATS 		MADISON MEDIA Mumbai INDIA MADISON MEDIA
Mumbai
MADISON MEDIA
Mumbai
 INDIA
ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
MASTER KONG
A MEAL OF NOODLE AND SOUP 		BBDO CHINA Shanghai CHINA CARAT CHINA
Shanghai
 CHINA
WECHAT MOTHER'S DAY
UNILEVER
OMO 		PHD Shanghai CHINA PHD
Shanghai
PHD
Shanghai
 CHINA
B01 Use of Social Platforms
EVEN ORDINARY CAN FLY
NIKE
BRAND 		WIEDEN+KENNEDY SHANGHAI CHINA MINDSHARE CHINA
Shanghai
 CHINA
HOW GOOGLE TURNED SOCIAL SEARCH INTO SEARCHING SOCIALLY
GOOGLE PHILIPPINES
GOOGLE SEARCH 		PHD SINGAPORE SINGAPORE PHD SINGAPORE
Makati City
OMD PHILIPPINES
 SINGAPORE
THE PHILIPPINES
IT'S YOUR CALL
3AW
SPORTS RADIO 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
TWEETING SONAR
LION
BEER 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
BACARDI TRIANGLE
BACARDI
ALCOHOL 		DENTSU WEBCHUTNEY Gurgaon INDIA
#RADIORETWEETS
THE JAPAN COMMERICAL BROADCASTERS ASSOCIATION
THE JAPAN COMMERICAL BROADCASTERS ASSOCIATION 		DENTSU Tokyo JAPAN
BLOODBOOK
PALANG MERAH INDONESIA
BLOODBOOK 		LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
FUEL THE FIRE
GIO INSURANCE
INSURANCE 		LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
SURFIFY
SURFAID.ORG
CHARITY 		BWM DENTSU Sydney AUSTRALIA
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO 		HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
Short List
#MACITBETTER
MCDONALD'S
BIG MAC 		DDB Sydney AUSTRALIA
Bronze
PEEPHOLE PREVIEW
MELBOURNE THEATRE COMPANY
BIRDLAND 		DDB GROUP MELBOURNE AUSTRALIA
PRE ROLL (HUMAN AGAINST ADS)
FUTURE STATE
HUMAN CLOTHING 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
#FAKATION
ETAM
RECALL BRAND AWARENESS 		FRED & FARID SHANGHAI CHINA
THE MOST BORING AD
RECKITT BENCKISER
DUREX 		S-LAB Beijing CHINA
KNOCKOUT DOMESTIC VIOLENCE
PHILIPPINE COMMISSION ON WOMEN
DOMESTIC ABUSE AWARENESS 		TRIBAL WORLDWIDE PHILIPPINES Taguig City THE PHILIPPINES TOUCH BPN
Taguig City
 THE PHILIPPINES
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS 		CLEMENGER BBDO SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Melbourne
 AUSTRALIA
Silver
THE FULL PICTURE
SYMANTEC
SYMANTEC SECURITY SOLUTIONS 		EDELMAN Singapore SINGAPORE
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS 		M&C SAATCHI Sydney AUSTRALIA
Short List
NEIGHBOURSFIRST.SG - YOUR NEIGHBOURHOOD. REDEFINED.
DBS
BANKING/FINANCIAL 		HAVAS MEDIA Singapore SINGAPORE HAVAS MEDIA
Singapore
HAVAS MEDIA
Singapore
 SINGAPORE
DONATE A FACE
CHHANV FOUNDATION
CHARITY 		CHEIL WORLDWIDE Gurgaon INDIA
HP'S FIRST MOBILE VENTURE DELIVERS ROARING SUCCESS ACROSS INDIA WITH 8X ROI
HP
TABLET 		PHD SINGAPORE SINGAPORE PHD SINGAPORE
PHD SINGAPORE
 SINGAPORE
NAME YOUR NO.1 FRIEND
COCA- COLA
GEORGIA COFFEE 		CHEIL Beijing CHINA ISOBAR CHINA GROUP
Shanghai
 CHINA
L'ORÉAL PARIS BRINGS CANNES TO WECHAT
L'ORÉAL CHINA
MAKEUP DESIGNER 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
MINDSHARE CHINA
Shanghai
 CHINA
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA
MELANOMA AWARENESS 		GPY&R Brisbane AUSTRALIA

Gold Spike
BU XIE
PROCTER AND GAMBLE CHINA - HEAD AND SHOULDERS
SHAMPOO 		SAATCHI & SAATCHI HONG KONG HONG KONG MEDIACOM CHINA
Guangzhou
 CHINA
UNLOCKING THE VALUE OF SHARING
IFLIX
SUBSCRIPTION VIDEO ON DEMAND SERVICE 		RADIUMONE Singapore SINGAPORE
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN)
PRESIDENTIAL ELECTION 		BERAKAR KOMUNIKASI Jakarta INDONESIA
THE VOICE DONOR 2.0
TENCENT
WECHAT 		PUBLICIS GUANGZHOU CHINA
SKIPPABLE KIDS
P&G
BEAUTY CARE 		GREY KUALA LUMPUR MALAYSIA MEDIACOM
Kuala Lumpur
 MALAYSIA
Short List
ISLAND
PRU LIFE UK
INSURANCE 		BBDO GUERRERO Makati City THE PHILIPPINES MAXUS GLOBAL
Manila
 THE PHILIPPINES
JUSTIN TIMBERLAKE VIP
MASTERCARD
FINANCIAL 		CARAT ASIA PACIFIC Singapore SINGAPORE CARAT ASIA PACIFIC
Singapore
 SINGAPORE
MOTHER'S DAY
MASTERCARD
FINANCIAL 		CARAT ASIA PACIFIC Singapore SINGAPORE CARAT ASIA PACIFIC
Singapore
 SINGAPORE
NEW YEAR'S EVE
MASTERCARD
FINANCIAL 		CARAT ASIA PACIFIC Singapore SINGAPORE CARAT ASIA PACIFIC
Singapore
 SINGAPORE
WECHAT MOTHER'S DAY
UNILEVER
OMO 		PHD Shanghai CHINA PHD
Shanghai
PHD
Shanghai
 CHINA
B02 Use of Mobile Devices
LOVE MODE
PROCTER & GAMBLE
REJOICE 		LEO BURNETT HONG KONG HONG KONG MEDIACOM CHINA
Guangzhou
 CHINA
SOUTH KOREAN NORTH KOREAN TRANSLATOR
DREAM TOUCH FOR ALL
EDUCATIONAL NONPROFIT ORGANIZATION 		CHEIL WORLDWIDE Seoul SOUTH KOREA
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver