Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A05 Use of Ambient Media: Small Scale
FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS
SEOUL METROPOLITAN GOVERNMENTS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
HIDDEN SUGAR RECEIPT
COLGATE PALMOLIVE
COLGATE SUGAR ANTI NEUTRALIZER TOOTHPASTE 		RED FUSE COMMUNICATIONS Hong Kong HONG KONG
CROTCH HACK
SEIREN CO.
BLUE PANTS 		DENTSU Tokyo JAPAN
TALKABLE VEGETABLES
HUG MART
SUPERMARKET 		HAKUHODO Tokyo JAPAN
Bronze
THE TATTOO FLYER
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
WATER LAMP
THE NORTH FACE PHILIPPINES
THE NORTH FACE PHILIPPINES 		Y&R PHILIPPINES Manila THE PHILIPPINES
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS
ASIRI GROUP OF HOSPITALS 		LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM WORLDWIDE SRI LANKA
Colombo
 SRI LANKA
BOOKABLE BOOKS
AIRBNB
AIRBNB 		TBWA\SINGAPORE SINGAPORE
THE ASSEMBLED AMBIENCE
SIAM TAMIYA CO.
MODEL KITS 		CREATIVE JUICE\BANGKOK Bangkok THAILAND
WE COMPOST BAGS
WE COMPOST
SMALL BUSINESS 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
THE SMALLEST FEAR
MALARIA NO MORE JAPAN
NON-PROFIT ORGANIZATION 		TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS
Tokyo
 JAPAN
WEARABLE_BANANA
DOLE JAPAN
DOLE BANANA 		DENTSU Y&R Tokyo JAPAN
CELEBRATING HSBC’S 150TH ANNIVERSARY WITH HKD150 AR BANK NOTE
HSBC
150TH ANNIVERSARY 		MINDSHARE Hong Kong HONG KONG MINDSHARE
Hong Kong
 HONG KONG
#LACEITUP
YOUTH OFF THE STREETS
NOT-FOR-PROFIT ORGANIZATION 		MINDSHARE Sydney AUSTRALIA MINDSHARE
Sydney
MINDSHARE
Sydney
 AUSTRALIA
HIDE 'N RIDE
HIRAKATA PARK
AMUSEMENT PARK 		HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS
Tokyo
 JAPAN
Bronze
KIPPU KAT
NESTLE JAPAN
KIT KAT 		J. WALTER THOMPSON JAPAN Tokyo JAPAN
Bronze
DON’T FIGHT FOR THE PLUG
FRESH GADGET CO.
YOOBAO POWER BANK 		DENTSU MEDIA THAILAND Bangkok THAILAND DENTSU MEDIA THAILAND
Bangkok
 THAILAND
PEPSODENT PROVIDES 'FOOD' FOR THOUGHT!
UNILEVER INDIA LIMITED
PEPSODENT TOOTHPASTE 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
 INDIA
REAL ESTATE LISTING
BMW JAPAN
NEW MINI 5 DOOR 		BEACON COMMUNICATIONS Tokyo JAPAN
FASHION EMERGENCY BOX
LILY
APPAREL 		FRED & FARID SHANGHAI CHINA
REFUEL YOUR HYDRATION
THE COCA-COLA COMPANY VIETNAM
BEVERAGE 		MEDIACOM Ho Chi Minh City VIETNAM MEDIACOM
Ho Chi Minh City
 VIETNAM
THE PACKS THAT SCARE BIRDS
HUNGRY JACK'S
HUNGRY JACK'S FRIES 		CLEMENGER BBDO SYDNEY AUSTRALIA
EXAM SURVIVAL KIT
SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD)
EDUCATION 		GOODFELLAS Singapore SINGAPORE
A06 Use of Ambient Media: Large Scale
SHARK DIVE IN THE DESERT
SAMSUNG
GEAR VR 		LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
Silver
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
BLACK ICE
PROCTER & GAMBLE
PANTENE 		GREY GROUP Singapore SINGAPORE
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO.
SWEETS 		BEIJING DENTSU ADVERTISING Beijing CHINA
THE WORLD'S FIRST BILLBED
MOLTYFOAM
MATTRESSES 		BBDO PAKISTAN Lahore PAKISTAN
THE FRESHEST BILLBOARDS
3M THAILAND
ZIPPER BAGS 		CREATIVE JUICE\BANGKOK Bangkok THAILAND
1955 BURGER
MCDONALD'S
McDONALD'S 		OMD TAIWAN Taipei CHINESE TAIPEI OMD TAIWAN
Taipei
OMD TAIWAN
Taipei
 CHINESE TAIPEI
MCDONALD'S EXTRAORDINARY LUNCHBOX
MCDONALD'S
REAL CHOICE STEAK LAUNCH 		DDB Sydney AUSTRALIA OMD SYDNEY
 AUSTRALIA
HEADSTONES OF ORGAN DONORS
KOREAN ORGAN DONOR PROGRAM
BORN AGAIN CAMPAIGN 		McCANN WORLDGROUP KOREA Seoul SOUTH KOREA
DONE IN ONE
LG
15KG WASHING MACHINE 		GPY&R Sydney AUSTRALIA OOH!
Sydney
 AUSTRALIA
THE MAGIC OF BUBBLES
JOHNSON & JOHNSON CONSUMER (THAILAND)
BABY TOP-TO-TOE 		IPG MEDIABRANDS Bangkok THAILAND IPG MEDIABRANDS
Bangkok
IPG MEDIABRANDS
Bangkok
 THAILAND
RIGHTS OF AFTERNOON RELAXING
HUARUN C'ESTBON DRINKS (CHINA) CO.
ATERTERNOON MILK TEA 		CHEIL Beijing CHINA
AMAZON KINDLE 2000 BOOKS
AMAZON KINDLE
KINDLE PAPERWHITE 		INITIATIVE Beijing CHINA INITIATIVE
Beijing
INITIATIVE
Beijing
 CHINA
SET IN STONE
CRIKEY
CRIKEY.COM.AU 		LEO BURNETT MELBOURNE AUSTRALIA
PRAY TO LOSE
NUTRALITE
HEALTHIER TABLE SPREAD 		DDB MUDRA GROUP Mumbai INDIA
THE VETIVER PROJECT
PEERLESS LION
SHOKUBUTSU HANA PERSONAL CARE 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Silver
A07 Use of Events and Stunts
TEMPLE OF DEADLY QUICKNESS
NIKE
KOBE X 		WIEDEN+KENNEDY SHANGHAI CHINA MINDSHARE CHINA
Shanghai
 CHINA
BLACK ICE
PROCTER & GAMBLE
PANTENE 		GREY GROUP Singapore SINGAPORE
UNITING FOR JUSTICE
PARAMOUNT PICTURES (TAIWAN)
TRANSFORMERS : AGE OF EXTINCTION 		MEC TAIWAN Taipei CHINESE TAIPEI MEC TAIWAN
Taipei
MEC TAIWAN
Taipei
 CHINESE TAIPEI
CREAM O RACE START IN MALAYSIA
URC SNACK FOODS
SNACKS 		OMD MALAYSIA Petaling Jaya MALAYSIA OMD MALAYSIA
Petaling Jaya
OMD MALAYSIA
Petaling Jaya
 MALAYSIA
PANICOUPON
CULTURE CONVENIENCE CLUB
PANICOUPON 		HAKUHODO Tokyo JAPAN
Silver
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN 		DENTSU PLUS Bangkok THAILAND
Short List
KISSING SILHOUETTE BOOTH
SIAM HEALTH GROUP
DENTISTE' ORAL CARE 		ASATSU-DK Tokyo JAPAN
Short List
LIGHT & SEEK: HOW A TABLET ILLUMINATED A CITY
LENOVO
YOGA TABLET 2 PRO 		WE ARE SOCIAL Singapore SINGAPORE
MAGIC RUNNING
C’ESTBON MULENE
FUNCTIONAL DRINKS 		CHEIL Beijing CHINA
CARE PACKAGE OF THANKS
CARE AUSTRALIA
CARE AUSTRALIA 		CUMMINS & PARTNERS Melbourne AUSTRALIA
THE VANISHING TREE
WWF
CHINA'S GREEN SHIFT INITIATIVE 		GREY GROUP Shanghai CHINA