Brief Explanation

Washing your hands – it can prevent many, many illnesses. Asiri Hospitals, a large healthcare provider, knows this better than most. As part of its commitment to improving the nation's health, it wanted others to know it too. In Sri Lanka, lots of people ride lots of buses. This makes buses ideal for spreading germs. But instead of just educating people about it, Asiri Hospitals wanted to do something about it. Since most public toilets don’t have soap, we created the Soap Bus Ticket - a ticket bus travellers could use to wash their hands and keep themselves safe.

Results and Effectiveness

The Soap Bus Ticket was a unique innovation that a significant impact on Sri Lankan’s from all walks of life. It not only educated them but encouraged them to start a positive habit that stopped germs and kept them safe.

Creative Execution

The campaign began by working closely with a paper company to develop soap-infused paper that could be used in a bus conductor’s ticket machine. We then worked with a bus operator to test the paper as well as to get it on buses along with material informing and educating travellers. We also worked with relevant authorities to get material posted at bus stops and public toilets. The campaign was finally executed as planned during the traditional Sri Lankan New Year period, where tickets were given out to all travellers.

Insights, Strategy and the Idea

Asiri Hospitals, as one of the nation’s largest healthcare providers, has facilities that cater to Sri Lankans from all walks of life, many of whom travel by bus. Asiri Hospitals wanted to reach out to new and existing customers, to show that they genuinely cared about the health of Sri Lankans and were also an innovative and modern brand. The Soap Bus Ticket gave passengers on some of the country’s busiest bus routes a soup-infused ticket they could keep and use to wash their hands after their trip. This helped protect them from germs and kept them safe.