| Title | SEA LEVEL MAP |
| Brand | THE YOMIURI SHIMBUN,OSAKA |
| Product / Service | THE YOMIURI SHIMBUN |
| Category | A04. Use of Print |
| Entrant | DENTSU Osaka, JAPAN |
| Entrant Company | DENTSU Osaka, JAPAN |
| Advertising Agency | DENTSU Osaka, JAPAN |
| Production Company | THE YOMIURI SHIMBUN Osaka, JAPAN |
| Production Company 2 | OSAKA SENDEN KENKYUSHO Osaka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kosuke Matsushita | DENTSU INC. | Creative Director |
| Kosuke Matsushita | DENTSU INC. | Planner |
| Kosuke Matsushita | DENTSU INC. | Copywriter |
| Shinya Inoue | DENTSU INC. | Art Director |
| Shinya Inoue | DENTSU INC. | Designer |
| Akira Ito | DENTSU INC. | Producer |
| Keisuke Ida | THE YOMIURI SHIMBUN,OSAKA | Supervisor |
| Ryu Matsumoto | THE YOMIURI SHIMBUN,OSAKA | Supervisor |
| Keizo Suezawa | THE YOMIURI SHIMBUN,OSAKA | Supervisor |
| Ryo Kimura | OSAKA SENDEN KENKYUSHO CO.,LTD | Designer |
| Ryo Nishihara | OSAKA SENDEN KENKYUSHO CO.,LTD | Production Manager |
To heat up again the newspaper as media which is losing presence, We produced special newspaper which can simulate the sea level rise associated with global warming when heat up on the newspaper. The purpose of this project is to get many people reaffirm that the Yomiuri Shimbun is not just a media for reportage, but also a highly respectable form of media with its own ideology that makes recommendations for the future.
The special website generated more than 40 times the page views of the previous day. The tactic was also covered by various media.
The Yomiuri Shimbun distributed a special edition to all its subscribers “total of 793,430 households” in Tokyo.
We carried out this project on December 11, 2014. That is the day when has passed just the seventeen years since the adoption of the Kyoto Protocol. So the most Japanese in one year interest in global warming on the day.We achieved this by using ink whose pigment vanishes when heat is applied at the first time in the world.