Title | BEAR |
Brand | WRIGLEY |
Product / Service | DOUBLEMINT CHEWING GUM |
Category | A01. Food |
Entrant | BBDO ASIA Guangzhou, CHINA |
Entrant Company | BBDO ASIA Guangzhou, CHINA |
Advertising Agency | BBDO ASIA Guangzhou, CHINA |
Production Company | P.I.G. CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Kevin Lynch | BBDO China | Executive Creative Director |
Helen Sze | BBDO China | Creative Partner |
Dominique Wong | BBDO China | Associate Creative Director |
Eric Zhou | BBDO China | General Manager |
Miko Kong | BBDO China | Account Manager |
Immanuel Zhang | BBDO China | Account Executive |
Owen Smith | BBDO China | Head Of Planning |
Jennifer Chin | BBDO China | Regional Director |
Kenny Au-Ieong | BBDO China | Strategic Planner |
"Bear" is a story we're all familiar with - a guy sees a cute girl, and needs a little help from his friend before he can work up the courage to say hi to her. To make sure the familiar story is told memorably, however, we've put the guy and girl in a zoo, and we've made the guy's friend a bear in the zoo. The bear sees the guy's hesitation to say hi to the girl, so he takes things into his own hands. Well, paws... The bear breaks out of his cage, chases the guy down, and gives him a pack of Doublemint gum to share. Thanks to Doublemint's ability to freshen breath, it's the perfect encouragement for the guy to start a connection.