Title | BAKAKKOII |
Brand | NISSIN FOODS HOLDINGS CO. |
Product / Service | CUPNOODLE |
Category | A01. Food |
Entrant | SODA! COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | SODA! COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | SODA! COMMUNICATIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ichiro Kinoshita | DENTSU INC. | Executive Creative Director |
Kazunori Saito | DENTSU INC. | Executive Creative Director |
Shintaro Suzuki | DENTSU INC. | Planner |
Muneyuki Fujimoto | DENTSU INC. | Copywriter |
Teru Tsujinaka | DENTSU INC. | Copywriter |
Hiroyuki Kato | DENTSU INC. | Art Director |
Takao Fukushima | Dentsu Creative Force Inc. | Chief Producer |
Murase Kohei | DENTSU CASTING AND ENTERTAINMENT INC. | Casting |
Yukihiro Morigaki | THE DIRECTORS GUILD | Director |
Takuto Omameuda | Soda! Communications Inc. | Producer |
Toshiya Konno | Soda! Communications Inc. | Producer |
Toshiyuki Shirakawa | Soda! Communications Inc. | Production Manager |
Yuki Nemoto | copain | Photographer |
Katsunori Saito | Light Up Company | Gaffer |
Yukiko Kuribayashi | Production Design | |
KUMIKO YOSEMORI | SMOOCH Inc. | Costume Design |
Junko Morimoto | GON. | Hair dresser |
Ayako Okudo | GON. | Hair dresser |
Norihiko Maeda | Editor | |
Kazune Masutomi | KOO-KI Co. | Sound Design |
Almost late, a high school girl is running with her friends to get to school on time. As she makes her way to class, she and her friends pull off one bakakkoi trick (literally “stupid–cool,” or ultimately pointless but impressive trick) after another, starting with kicking her shoes into the shoe box at the school’s entrance. By showing teenagers full of life and having a great time, the commercial appeals the idea that Cup Noodle – which is full of tasty ingredients – is the perfect food for teenagers leading full lives.