IN THE RED
| Title | IN THE RED |
| Brand | PLDT SME NATION |
| Product / Service | CLOUD SOLUTIONS |
| Category | A12. Business Products & Services |
| Entrant | DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES |
| Entrant Company | DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES |
| Advertising Agency | DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES |
| Production Company | ABRACADABRA Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| Merlee Jayme | DDB DM9JaymeSyfu/Digit | Chief Creative Officer |
| Jerry Hizon | DDB DM9JaymeSyfu/Digit | Executive Creative Director |
| Jerry Hizon | DDB DM9JaymeSyfu/Digit | Copywriter |
| Reuben Francis Vidanes | DDB DM9JaymeSyfu/Digit | Art Director |
| Dee Taar | DDB Dm9jaymesyfu/Digit | Art Director |
| Gian Nealega | DDB Dm9jaymesyfu/Digit | Copywriter |
| Ronald Barreiro | DDB Dm9jaymesyfu/Digit | General Manager |
| Josephine Neric-Tumusok | DDB DM9JaymeSyfu/Digit | Account Director |
| Dominique Tiu | DDB DM9JaymeSyfu/Digit | Account Manager |
| Tanya Blay | freelance | Producer |
| Jessel Monteverde | Abracadabra | Director |
| Tats Paman | Sound Design | Sound Engineer |
Brief Explanation
A man enters a dusty and dimly lit storeroom as a storm rages outside. The room is filled with curios and arcane objects, giving it a foreboding and scary atmosphere. He finds a single old, dusty red book on the desk. His fingers shake as he opens it, and soon begins yelling in terror. It is then revealed he is looking at something truly scary - a ledger containing the plummeting financials of his business, his losses tallying more than capital. At the end, we see a cautionary phrase “watch your bottomline while you watch this” and a push for PLDT SME Nation’s Cloud Accounting software.