MATRIX
Short List
| Title | MATRIX |
| Brand | AHM |
| Product / Service | HEALTH INSURANCE |
| Category | A11. Financial Products & Services |
| Entrant | DDB GROUP MELBOURNE , AUSTRALIA |
| Entrant Company | DDB GROUP MELBOURNE, AUSTRALIA |
| Advertising Agency | DDB GROUP MELBOURNE, AUSTRALIA |
| Production Company | SCOUNDREL Moore Park, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Darren Spiller | DDB Group Melbourne | Chief Creative Officer |
| Simon Bagnasco | DDB Group Melbourne | Executive Creative Director |
| Robbie Brammall | DDB Group Melbourne | Creative Director |
| Robbue Brammall & Simon Bagnasco | DDB Group Melbourne | Copywriters |
| Chris Andrews | DDB Group Melbourne | Art Director |
| Simon Thomas | DDB Group Melbourne | Head of on Onscreen |
| Ian Forth | DDB Group Melbourne | Executive Planning Director |
| Sarah Bailey | DDB Group Melbourne | Group Business Director |
| Luke Osbourne | DDB Group Melbourne | Business Director |
| Sophie Dimopoulos | DDB Group Melbourne | Business Manager |
| Tim Bullock | Scoundrel | Director |
| Adrian Shapiro | Scoundrel | Executive Producer |
| Daniel Ardilley | Scoundrel | DOP |
| Nick Hamon | i4Casting | Casting |
| Adam Wills | Freelance | Post - Editor |
| Edel Rafferty | Method Studios | Grade |
| Jamie Scott | Method Studios | Online |
| Colin Simkins | Gusto Music | Sound Design/Arrangement |
| Brigid Giles-Webb | Gusto Music | Sound Producer |
Brief Explanation
In this ad a young man walks in on his girlfriend wearing a virtual reality mask and opening an invisible filing cabinet. Turns out she’s “inside the health insurance matrix”, trying to track down the best health insurance deal. It looks pretty complicated, and results in some smashed mid-century furniture. In all honesty it would be easier to go direct to AHM.