INBAN LIGHT
| Title | INBAN LIGHT |
| Brand | BANK OF THE RYUKYUS |
| Product / Service | INBAN LIGHT |
| Category | A11. Financial Products & Services |
| Entrant | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Entrant Company | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Advertising Agency | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Production Company | SIMPLESHOW JAPAN Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Tetsu Yoshida | simpleshow Japan Inc. | Chief Executive Officer |
| Tadahiro Konoe | simpleshow Japan Inc. | Creative Director |
| Madoro Ishii | simpleshow Japan Inc. | Conceptor |
| Astrid Kirk | simpleshow Japan Inc. | Director |
| Nicola Thiele | simpleshow Japan Inc. | Art Director |
| Yosuke Yamamoto | simpleshow Japan Inc. | Illustrator, Editor |
| Naoya Ohtsuka | simpleshow Japan Inc. | Cinematographer, Editor |
| Tomoko Maruo | simpleshow Japan Inc. | Production Manager |
| Saori Yoshimura | simpleshow Japan Inc. | Production Assistant |
| Yuhi Noi | simpleshow Japan Inc. | Account Director |
| Yuko Makabe | simpleshow Japan Inc. | Account Director |
| Daisuke Sato | Onkio Haus Inc. | Sound Design Manager |
| Norihiro Ninomiya | Onkio Haus Inc. | Recording Engineer |
| simpleshow Academy | simpleshow GmbH | Supervisor |
Brief Explanation
The story begins with Yui, a Japanese woman, who wants to check her bank account. She is annoyed that there is such a long queue at the ATM and even if she should come back later, she’ll have to carry her bankbook with her all day. Yui wonders if there is no alternative? The internet banking service called „Inban Light“ by Bank of the Ryukyus allows her to check her account on her smartphone, instead of having to use the ATM. Since the service is not meant for making online transactions, but only checking the status of her account, she also doesn’t have to worry about unauthorized transactions being made by hackers. The entire service is free of charge and can be registered at Bank of the Ryukyus.