Title | FRENCH HORN |
Brand | DABUR |
Product / Service | GASTRINA TABLETS |
Category | C03. Illustration |
Entrant | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Entrant Company | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Advertising Agency | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Prasoon Joshi | McCann Worldgroup | Chief Creative Officer |
Pradyumna Chauhan | McCann Worldgroup | National Creative Director |
Abhinav Tripathi | McCann Worldgroup | Executive Creative Director |
Puneet Kapoor | McCann Worldgroup | Executive Creative Director |
Sanket Pathare | McCann Worldgroup | Sr. Creative Director |
Vivek Bhambhani | McCann Worldgroup | Sr. Creative Director |
Mangesh Kavale | McCann Worldgroup | Art Director |
Mangesh Kavale | McCann Worldgroup | Designer |
Mangesh Kavale | McCann Worldgroup | Illustrator |
To communicate Dabur Gastrina’s proven efficacy against gas problems. However, considering it is a distasteful subject, it needed to be handled in an inoffensive, yet, effective manner.
Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over Rs 7,073 Crore & Market Capitalisation of US $5 Billion. Building on a legacy of quality and experience of over 130 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.
The campaign created interest amongst the target group, which was evident from rise in sales at over-the-counter medical stores.
A simple yet extremely effective idea was executed in minimum possible production budget. The ad was released in the form of posters.
The campaign created interest amongst the target group, which was evident from rise in sales at over-the-counter medical stores.