Title | GET BACK, TOHOKU |
Brand | EAST JAPAN RAILWAY COMPANY |
Product / Service | TOHOKU SHINKANSEN |
Category | A01. 360 Brand & Identity Experience |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | CREATIVE POWER UNIT Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Takuma Takasaki | Dentsu Inc. | Creative Director |
Yoshihiro Yagi | Dentsu Inc. | Art Director |
Hiroshi Ichikura | Ichikura Office,inc. | Copywriter |
Waca Sakamoto | Ichikura Office,inc. | Copywriter |
Daisuke Hatakeyama | Creative Power Unit | Designer |
Fumihito Katamura | Fumihito Katamura Photograph Office | Photographer |
Koji Wada | Dentsu Inc. | Agency Producer |
Yoku Akao | Dentsu Inc. | Account Executive |
Noriaki Iwai | Dentsu Inc. | Account Executive |
Osamu Koiso | Yokohama Super Factory | Photo Producer |
Takako Yamada | Yokohama Super Factory | Photo Producer |
Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
To provide father railway journey. 4 years have passed since the Great East Japan Earthquake. To keep attracting tourists to the Tohoku Region after the Tohoku Earthquake.
Get Back, Tohoku. “A train is a hero” Campaign The joy of travel is a joy of getting on a vehicle. As soon as we board and it begins to take us to our destination, an ordinary day turns into an extraordinary moment and this is when the travel starts. We treated the trains as the main character of this campaign and captured the local trains as if they are the hero.
Posters were put up on nearly all station in Tokyo. And change the scenery of station in Tokyo. Increase train fans by execute the promotion: trip magazine,press advertising,present a T-shirt which local train is motif.
This campaign successfully inspired a return of the joy of travel in the devastated Tohoku region in Japan.