Title | POPPY |
Brand | RECKITT BENCKISER |
Product / Service | AIR WICK |
Category | B01. Posters |
Entrant | HAVAS WORLDWIDE KUALA LUMPUR Kuala Lumpur, MALAYSIA |
Entrant Company | HAVAS WORLDWIDE KUALA LUMPUR Kuala Lumpur, MALAYSIA |
Advertising Agency | HAVAS WORLDWIDE KUALA LUMPUR Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Ezra Foo | Havas Worldwide Kuala Lumpur | Executive Creative Director |
Khor Kok Yang | Havas Worldwide Kuala Lumpur | Creative Director |
Khor Kok Yang | Havas Worldwide Kuala Lumpur | Art Director |
Andrew Lim | Havas Worldwide Kuala Lumpur | Art Director |
Matt Wang | Havas Worldwide Kuala Lumpur | Art Director |
Ezra Foo | Havas Worldwide Kuala Lumpur | Copywriter |
Ng Suit Fun | Havas Worldwide Kuala Lumpur | Graphic Designer |
Agnes Thong | Havas Worldwide Kuala Lumpur | Graphic Designer |
Muhammed Syameel | Havas Worldwide Kuala Lumpur | Graphic Designer |
Violet Yee | Havas Worldwide Kuala Lumpur | Agency Producer |
Angie Cheah | Havas Worldwide Kuala Lumpur | Agency Producer |
To launch the new exotic fragrance variants of Air Wick Freshmatic at point of sale.
The air freshener aisle is often a sea of sameness. Similar looking packaging, almost identical can sizes, similar sounding names and fragrances.
We produced a 3D die-cut of the flower which the fragrance originated was designed as part of the standee.
This POS gave Air Wick a larger than life in-store prominence, that not only drove product trials but also user generated postings on social media.