Title | NAMASTE FOR NEPAL |
Brand | SAVE THE CHILDREN AUSTRALIA |
Product / Service | NEPAL EARTHQUAKE APPEAL FUNDRAISER |
Category | A01. 360 Brand & Identity Experience |
Entrant | DDB Sydney, AUSTRALIA |
Entrant Company | DDB Sydney, AUSTRALIA |
Advertising Agency | DDB Sydney, AUSTRALIA |
Media Agency | OMD SYDNEY, AUSTRALIA |
Production Company | PASSION PICTURES Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Toby Talbot | DDB Sydney | Chief Creative Officer |
Steve Jackson | DDB Sydney | Creative Partner/ Copy Writer |
Noah Regan | DDB Sydney | Creative Partner |
Ramon Rodriguez | DDB Sydney | Head of Design & Art Director/Designer |
Trong Ronakiat | DDB Sydney | Art Director |
Shane Geffen | DDB Sydney | Copywriter |
Leesa Murray | DDB Sydney | Art Buyer |
Sevda Cemo | DDB Sydney | Head of Integrated Content |
Robert Crispe | DDB Sydney | Content Creator |
Libby Hams | DDB Sydney | Project Director |
Tim Lunken | DDB Sydney | Project Manager |
Irena/ Will Kerr | DDB Sydney | Digital Producer |
Keira Tanko | DDB Sydney | Studio Manager |
David Bell | David Bell | Illustrator |
Danny Eastwood | Pool Collective | Photographer |
John Robertson | Passion Pictures | Director |
Our campaign message focused on how artists have the power to create and that their influence has the power to change the world. Therefore our campaign was co-created by with the artists. Every piece of the campaign was designed to illicit an emotional and drive the public to the auction site to bid on the artwork.
In April 2015 an earthquake devastated Nepal. Relief soon poured in but as the shockwaves wore off so did the urgency in support. To get Nepal top of mind again, we needed a fresh new approach. So we created Namaste for Nepal, an online art auction and reached out to artists near and far for help.
By displaying these pieces in major public transport centers, online, on our social pages and through direct mail, we encouraged the public to visit and bid on our online art auction and raised awareness around that fact that Nepal still needs ongoing support to truly recover. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.
Each element featured an artistic element where creativity was shown to help raise Nepal. The logo was created using Nepal’s seismograph intertwined with the Himalaya’s giving a sense of hope. Each poster recreated a scene from the devastation in Nepal in a creative and visually emotional way using artist materials. And an emotionally driven hand-drawn animation brought the campaign to life online and encouraged the public to visit our auction site. Posters were designed in collaboration with our artists to promote the art auction. Each piece recreated a scene from the devastation in Nepal in a creative and visually emotional way using artist materials. This brought our campaign message to life, that although nature destroys, artists have the power to create.
By displaying these pieces in major public transport centers, online, on our social pages and through direct mail, we encouraged the public to visit and bid on our online art auction and raised awareness around that fact that Nepal still needs ongoing support to truly recover. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.