Title | AMERICAN CHAMBER OF COMMERCE POSTERS |
Brand | AMERICAN CHAMBER OF COMMERCE IN AUSTRALIA |
Product / Service | CHAMBER OF COMMERCE |
Category | B01. Posters |
Entrant | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Entrant Company | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Advertising Agency | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Amcham was considered by many as an un-engaging breakfast club, we needed to reinvent them as a leading and contemporary business portal that connects two of the world's most enterprising business communities.
The American Chamber of Commerce in Australia is the voice of business around the world, providing their members with a strong and supportive network to help develop business relationships, gain up-to-date information from and gain unparalleled access to business events and networking opportunities. Their members include CEOs, executives and professionals from across the business community.
Impactful and iconic imagery and language were powerfully combined to emphasise the relationship between the two business communities and inspire potential and current members to access the opportunities offered by Amcham.
The striking visual campaign achieved unprecedented media coverage and faster than ever ticket sales.. AmCham were also invited by the Australian Financial Review Financial Review to create an AmCham magazine.