Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
A06 Events & Experiential (incl. stunts)
DISCOVERY KIDS FAMILY CELEBRATION
DISCOVERY NETWORKS ASIA-PACIFIC (SOUTH ASIA)
TV CHANNEL 		DISCOVERY NETWORKS ASIA-PACIFIC Haryana INDIA
WATER EYE PERFORMANCE
GLAXOSMITHKLINE SINGAPORE
EYE MO 		GREY GROUP Singapore SINGAPORE COHN & WOLFE XPR SINGAPORE
 SINGAPORE
ROBI NATIONAL FLAG CAMPAIGN
ROBI AXIATA
TELECOM SERVICE PROVIDER 		LOWE ADCOMM Dhaka BANGLADESH
TOUCHABLE YEARBOOK
3D TEK
YEARBOOK FOR THE BLIND 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER 		APOLLONATION Auckland NEW ZEALAND
Short List
AID COUTURE
PROCTER & GAMBLE
ARIEL & DOWNY PARFUM 		LEO BURNETT MANILA THE PHILIPPINES
HAPPINESS FROM THE SKIES
COCA-COLA SINGAPORE
SOFT DRINK 		OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore
 SINGAPORE
EX MARKET
IUM
SOCIAL DATING SERVICE 		DAEHONG COMMUNICATIONS Seoul SOUTH KOREA
TRESEMME RUNWAY READY
UNILEVER PHILIPPINES
HAIR CARE PRODUCTS 		UNILEVER PHILIPPINES Manila THE PHILIPPINES
GILLETTE KISS OR NOT
P&G
GILLETTE 		BLUECURRENT JAPAN Tokyo JAPAN BLUECURRENT JAPAN
Tokyo
 JAPAN
NO CHILD BRIDES
CHILD SURVIVAL INDIA
CHILD SURVIVAL INDIA 		HAVAS WORLDWIDE INDIA Gurgaon INDIA
Short List
INNOVATOR SEEDING PLAN
LENOVO
LENOVO'S CREATIVE PRODUCTS 		BLUEDIGITAL Beijing CHINA BLUEDIGITAL
Beijing
 CHINA
ZOO JEANS
KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB
ZOO JEANS 		I&S BBDO Tokyo JAPAN BLUECURRENT JAPAN
Tokyo
 JAPAN
FUNFAIR IN YOUR MOUTH EVENT
EBARA FOODS INDUSTRY
EBARA VEGETABLE PICKLING BASE 		BEACON COMMUNICATIONS Tokyo JAPAN
IKEA SLEEPTOBER
IKEA HONG KONG
IKEA 		EDELMAN Wanchai HONG KONG EDELMAN
Wanchai
 HONG KONG
INSTANT NEWSPAPER RECYCLER
SUNG HUNG KAI PROPERTIES
ENVIRONMENTAL 		SAATCHI & SAATCHI CHINA Hong Kong HONG KONG
GAME ON: AT&T AND MCMC BRING INNOVATION TO LIFE THROUGH MALAYSIA DEVELOPERS’ DAY
AT&T AND MALAYSIA COMMUNICATIONS AND MULTIMEDIA COMMISSION
TECHNOLOGY 		FLEISHMAN HILLARD HONG KONG FLEISHMAN HILLARD
HONG KONG
ILLEGAL SAND MINING
AWAAZ FOUNDATION
ENVIRONMENTAL AWARENESS 		BBDO INDIA Mumbai INDIA
WHERE ARE MY CHEEKS?!
KUMAMOTO PREFECTURAL GOVERNMENT
LOCAL GOVERNMENT 		DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS 		BBDO PAKISTAN Lahore PAKISTAN
Short List
THE LAB EXPERIMENT
BEST&LESS
FASHION 		EDELMAN Sydney AUSTRALIA EDELMAN
Sydney
 AUSTRALIA
Bronze
SADDLE BLOSSOMS
COGOO / CLEAN CITY ORGANIZATION
STOP ABANDONING BICYCLES 		TBWA\HAKUHODO Tokyo JAPAN THE WINDWARD
Tokyo
JAPAN
IKEA HAPPY TRNSIT
IKEA
TACHIKAWA NEW STORE LAUNCH 		TBWA\HAKUHODO Tokyo JAPAN
THE LOUDEST PRODUCT LAUNCH
YAMAHA MOTOR PHILIPPINES
YAMAHA MOTORCYCLES 		DENTSU PHILIPPINES Manila THE PHILIPPINES
GUNDAM DOCKS AT HONG KONG
TIMES SQUARE
TIMES SQUARE 		OMD HONG KONG HONG KONG
AUSSIE BUILDERS
MARS CHOCOLATE AUSTRALIA
SNICKERS 		CLEMENGER BBDO MELBOURNE AUSTRALIA PROPELLER PR
Melbourne
 AUSTRALIA
Silver
MIND ART
WINSOR & NEWTON
WINSOR & NEWTON ACRYLIC PAINT 		OGILVY & MATHER SHANGHAI CHINA OGILVY PUBLIC RELATIONS
Shanghai
 CHINA
IT'S REAL
KFC
COMBO MEAL 		OGILVY & MATHER Taipei CHINESE TAIPEI
INVISIBLE PEOPLE
UNHCR
A REFUGEE EXHIBITION CAMPAIGN 		CHEIL WORLDWIDE Seoul SOUTH KOREA
PLAY BASKETBALL ON A SOCCER FIELD
YUM! RESTAURANTS (CHINA) INVESTMENT COMPANY
KFC'S BASKETBALL COUNTER-ATTACK 		BBDO CHINA Shanghai CHINA
LIPTON WARMS UP A CULTURE
UNILEVER JAPAN
LIPTON 		BLUECURRENT JAPAN Tokyo JAPAN BLUECURRENT JAPAN
Tokyo
 JAPAN
A07 Celebrity Endorsement
MAKE THE BUMPY LIFE SMOOTH
SHIONOGI
ACNE AWARENESS CAMPAIGN 		AT ARMZ Osaka JAPAN
MOST DISLIKED DUO BACK IN JAPAN
MARS JAPAN
SNICKERS 		I&S BBDO Tokyo JAPAN PLATINUM
Tokyo
 JAPAN
THE BEST PLACE FOR GRATITUDE
KINTETSU CORPORATION
RAILWAY, HOTEL & LEISURE 		FRONTAGE Tokyo JAPAN VECTOR GROUP
Tokyo
 JAPAN
DETECTIVE CLEAN
WHITEPLUS
DRY CLEANING 		DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
CREAM SILK 30 YEARS
UNILEVER PHILIPPINES
CREAM SILK TOTAL HAIR CONDITIONER RANGE 		JWT MANILA THE PHILIPPINES BRIDGES PR
Makati City
 THE PHILIPPINES
THE SHOOT
SAMSUNG
GALAXY NOTE 3 AND GEAR 		EDELMAN Sydney AUSTRALIA EDELMAN
Sydney
 AUSTRALIA
SCANDAL SHAVE
P&G CHINA
GILLETTE 		BBDO CHINA Shanghai CHINA @PR
Shanghai
 CHINA
Silver
A08 Sponsorship
ANZ GAYTMS
ANZ
ANZ BANK 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA ELEVEN PR
Sydney
 AUSTRALIA

Gold Spike
BANANA TROPHY
DOLE JAPAN
DOLE BANANA 		DENTSU Y&R Tokyo JAPAN PLATINUM
Tokyo
 JAPAN
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER 		APOLLONATION Auckland NEW ZEALAND

Gold Spike
FAN-SPONSORED TEAM
STARHUB
SPONSORSHIP 		DDB GROUP SINGAPORE SINGAPORE
TEST MATCH
COMMONWEALTH BANK
FINANCIAL SERVICES 		ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
TCL JOINS THE X-MEN
TCL
X-MEN GLOBAL PREMIER 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
PADDOCK OF PRIDE
M.J BALE
MEN'S FASHION 		WHYBIN\TBWA GROUP SYDNEY AUSTRALIA ELEVEN PR
Sydney
 AUSTRALIA
A09 Launch or re-launch
McDONALD'S HAPPY NEWS
McDONALD'S RESTAURANTS (HONG KONG)
2014 NEW YEAR CAMPAIGN 		DDB GROUP HONG KONG HONG KONG
DON'T LET GO
SAMSUNG NEW ZEALAND
NOTE 3.0/GALAXY GEAR 		COLENSO BBDO Auckland NEW ZEALAND
Silver
PROJECT LIVE YOUR LIFE
AMERICAN EAGLE OUTFITTERS
CLOTHING BRAND 		KETCHUM San Francisco USA KETCHUM
Hong Kong
 HONG KONG
PROJECT WATERLESS
LEVI'S
WATERLESS JEANS 		BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
THE BOTTLED WALKMAN
SONY NEW ZEALAND
WATERPROOF HEADPHONES LAUNCH 		FCB NEW ZEALAND Auckland NEW ZEALAND
Short List