| Title | MOVE - HUMAN CALLIGRAPHY |
| Brand | GLAXOSMITHKLINE HONG KONG |
| Product / Service | PANADOL JOINT |
| Category | A05. Cosmetics & Beauty, Toiletries & Pharmacy |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency | GREY GROUP Singapore, SINGAPORE |
| Media Agency | MINDSHARE Hong Kong, HONG KONG |
| Production Company | FRAME BY FRAME Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Till Hohmann | Grey Group Asia Pacific | Executive Creative Director |
| Antonio Bonifacio/James Li | Grey Group Singapore | Creative Director |
| Andrew Siebert | Grey Group Singapore | Scriptwriter |
| James Li | Grey Group Singapore | Associate Creative Director |
| Darren Leong | Grey Group Singapore | Art Director |
| Nasheet Shadani | Grey Group Singapore | Art Director/Retoucher |
| Luis Fabra | Grey Group Singapore | Typographer |
| Subbaraju Alluri | Grey Group Singapore | Chief Executive Officer |
| Tom Evans | Grey Group Singapore | Client Services Director Apac |
| Jennifer Sim | Grey Group Singapore | Regional Group Account Director |
| Jasmine Lai | Glaxosmithkline Hong Kong | Head Of Marketing |
| Pinky Lam | Glaxosmithkline Hong Kong | Senior Brand Manager |
| Nicole Lim/Madeline Woon | Grey Group Singapore | Regional Account Manager |
| Malati Afridi | Grey Group Singapore | Regional Planning Director |
| Kelvin Lee/Jong Shan Fan | Frame By Frame | Producers |
| Evan Lim | The Rabbit Hole | Digital Imaging |
| Wong Cheng Wah | Grey Group Singapore | Production Manager |
| Lloyd | Freelance | Photographer |
(Chinese Letter formed by person means:) Move. (Headline means:) The way you want to. (Copy translation:) Panadol Joint is a unique caplet that provides instant and up to 8 hours lasting relief from joint pain to keep you moving