REVIVING LEGENDS

TitleREVIVING LEGENDS
BrandJAPAN SPORT COUNCIL
Product / ServiceNATIONAL STADIUM
CategoryA09. Use or Integration of Digital or Social media
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Contributing Company DENTSU Tokyo, JAPAN
Contributing Company 2 RHIZOMATIKS Tokyo, JAPAN
Production Company DENTSU TEC Tokyo, JAPAN
Production Company 2 PICS Tokyo, JAPAN

Credits

Name Company Position
Yuya Furukawa Dentsu Inc. Executive Creative Director
Kaoru Sugano Dentsu Inc. Creative Director/Creative Technologist
Kota Tohata Dentsu Inc. Creative Director/Planner
Kana Koyama Dentsu Inc. Copywriter
Shinya Seino Dentsu Inc. Planner
Hikaru Ikeuchi Dentsu Inc. Agency Producer
Kohei Ai/Naoto Yamada Dentsu TEC Inc. Event Producer
Daito Manabe Rhizomatiks Creative Director/Programming
Motoi Ishibashi Rhizomatiks Technical Director/Engineering
Hidenori Chiba Rhizomatiks Producer
Yuya Hanai/Motoi Shimizu Rhizomatiks Programming
Shintaro Kamijo Freelance Technical Operator
Hokocreative HOKOCREATIVE Co./Ltd. Laser
Takahiko Kajima P.I.C.S Co./Ltd Producer
Yoshie Nishikawa P.I.C.S Co./Ltd Production Manager
Takashi Tomohisa Freelance Film Director
Takcom P.i.c.s.management Cg Director

The Campaign

The National Stadium in Tokyo was built to host the 1964 Tokyo Olympics. The stadium holds a special place in the hearts of Japanese as a symbol of Japan’s post-World War II recovery. It has hosted sporting events at which the audience witnessed many of the greatest moments in sport history. On 31st May 2014, the curtain was brought down on this half-century old stadium full of memories. Our mission was to stage the grand finale of the National Stadium. The event was planned to pay respect to all the athletes who made history at the stadium, and to share the fresh start towards the 2020 Tokyo Olympics.

Results

On the Final Day of the National Stadium, we brought back the legendary athletes to life. At the 1991 World Championships, Carl Lewis set the new 100m world record at 9.86 seconds. We traced the contour of his motions, frame by frame, from the video. We checked the validity of the movements using a mannequin and created the 3D motion data. The same technology was also applied to other legends such as Sergey Bubka, the ‘Birdman’, Mike Powell, and others. Many of the great performances by the athletes were reenacted on the field by AR match moved with the camera motion, lasers and projection mapping. Records, autographs and the historical videos were also staged together.

We brought 56 years history of the National Stadium back to life by using cutting-edge technologies.

On the day of the event, over 36,000 fans packed the stadium, and the event was broadcast live on popular TV shows.
Having been featured on more than 780 media, with many of them making the front page, the event gained media coverage worth about ¥4,170,000,000.
The big farewell from the Japanese people to the National Stadium hewed the way to start a new challenge which begins in 2020. It became an unforgettable event.