| Title | MIC |
| Brand | PENGUIN CHINA |
| Product / Service | AUDIOBOOKS |
| Category | B03. Illustration |
| Entrant | Y&R BEIJING, CHINA |
| Entrant Company | Y&R BEIJING, CHINA |
| Advertising Agency | Y&R BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Nils Andersson | Y&R China | Cco |
| Nils Andersson | Y&R China | Ecd |
| Ronnie Wu | Y&R Beijing | Cd |
| Chen Lei | Y&R Beijing | Cd |
| Bruce Xie | Y&R Beijing | Art Director |
| Johnny Zhang | Y&R Beijing | Art Director |
| Jianjun Geng | Y&R Beijing | Art Director |
| Gao Han | Y&R Beijing | Copywriter |
| Zhang Wei | Y&R Beijing | Copywriter |
| Nils Anderson | Y&R China | Copywriter |
| Bruce Xie | Y&R Beijing | Designer |
| Johnny Zhang | Y&R Beijing | Designer |
| Bruce Xie | Y&R Beijing | Retoucher |
| Charles Sampson | Y&R China | Account Director |
| Shi Jian | Y&R Beijing | Agency Producer |
| Helena Zheng | Y&R Beijing | Agency Producer |
Many readers still consider audio books experience is not as rewarding as reading.
Penguin wants to convert book readers into audio books listeners, thus to increase audio books sales volume.
We therefore set about trying to covey just how every Penguin Audio Book is a rich, emotionally engaging experience. Each story evocatively narrated by renowned actors.
Readers gave positive response after they saw the advertisements and became more willingly to explore the audio book products from penguin.