SPIRIT BOOK

TitleSPIRIT BOOK
BrandYOUTH FOCUS
Product / ServiceBRAND BOOK
CategoryA04. Publications
EntrantMEERKATS Perth, AUSTRALIA
Entrant Company MEERKATS Perth, AUSTRALIA
Advertising Agency MEERKATS Perth, AUSTRALIA

Credits

Name Company Position
Daniel Bradley Meerkats Creative Director
Caitlin Moloney Meerkats Art Director
Tom Wilson Meerkats Senior Copywriter
Charlie Moore Meerkats Brand Manager

Brief Explanation

Youth suicide is a delicate topic and had to be handled in a way that made the young people themselves feel empowered, whilst also educating the wider community on how universal the problem is. The book also had to work to encourage donations from big business, and therefore had to stand out from the many other (also deserving) charity appeals they receive.

The Brief

The brief was to create a brand book that told the Youth Focus story in a way that resonated with young people, but would also speak to their families, Youth Focus staff and donors.

How the final design was conceived

We wanted to highlight that the real hero of the story was the young person fighting depression, and the importance of Youth Focus in the mentoring role. The story was developed alongside the hero character and the overall style, both of which worked to emphasise the universality of the experience.

Indication of how successful the outcome was in the market

The book was loved by staff internally and was well received in its presentation to the Australian parliament.