| Title | ARROWS |
| Brand | SIGNAL |
| Product / Service | SENSITIVE TOOTHPASTE |
| Category | A05. Cosmetics & Beauty, Toiletries & Pharmacy |
| Entrant | LOWE SINGAPORE, SINGAPORE |
| Entrant Company | LOWE SINGAPORE, SINGAPORE |
| Advertising Agency | LOWE SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Dominic Stallard | Chief Creative Officer | |
| Dominic Stallard | Executive Creative Director | |
| Joseph Cheong/Ang Sheng Jin | Creative Director | |
| Joseph Cheong | Copywriter | |
| Ang Sheng Jin/Alex Tan | Art Director | |
| Surachai Puthikulangkura (Illusion Co.ltd) | Photographer | |
| Surachai Puthikulangkura (Illusion Co.ltd) | Illustrator | |
| Alex Tan/Ang Sheng Jin | Typographer | |
| Jacqueline Wong | Art Buyer | |
| William Dixon | Account Supervisor | |
| Gareth Sheehy | Account Manager | |
| Edgard Gianesi/Toby Osbourne/Somsak Pairew/Anotai Panmongkol/Mounir Harfouche/Bassem Massoud | Other Credits | |
| Alessandro Manfredi | Unilever | Vice President Oral Care |