| Title | FUR HURTS |
| Brand | PETA |
| Product / Service | ETHICAL TREATMENT OF ANIMALS |
| Category | C03. Special Build |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company | OGILVY BEIJING, CHINA |
| Advertising Agency | OGILVY BEIJING, CHINA |
| Name | Position |
|---|---|
| Graham Fink | Chief Creative Officer |
| Juggi Ramakrishnan | Executive Creative Director |
| Wilson Chow/Kweichee Lam/Xingsheng Qi | Creative Director |
| Guilin Bo/Awing Chen | Copywriter |
| Xingsheng Qi/Ming Law/Morris Ku/Peggy Wang/Ashley Chin/Hang Qi | Art Director |
| Zhong Shi | Photographer |
| Peony Wu/Uma Wang | Account Supervisor |
| Iris Huang/Freya Yan | Account Manager |
| Yong Xie/Olivia Fang/Canna Jiao | Other Credits |
We used live exhibition and installation display at Zhoushan Shopping Mall, Shenyang, China
FUR HURTS