| Title | MESSAGE CHERRY BLOSSOMS |
| Brand | JAPAN POST |
| Product / Service | JAPAN POST BUILDING REDEVELOPMENT |
| Category | C03. Special Build |
| Entrant | DRILL Tokyo, JAPAN |
| Entrant Company | DRILL Tokyo, JAPAN |
| Advertising Agency | DRILL Tokyo, JAPAN |
| Advertising Agency 2 | ASATSU-DK Tokyo, JAPAN |
| Name | Position |
|---|---|
| Osamu Enari | Chief Creative Officer |
| Naoya Hosokawa | Executive Creative Director |
| Jun Nishida | Creative Director |
| Hiroshi Senju/Yusuke Mera | Art Director |
| Ryosuke Toyama | Photographer |
| Kenjiro Nakayama | Illustrator |
| Hiroyuki Hori/Kazumasa Kondo | Account Supervisor |
| Hiroshi Nomura/Hideki Tabata/Junichi Mizumura/Risa Kimura/Yuusuke Ishikawa | Advertiser's Supervisor |
| Ryouichi Enomoto/Kenichi Seki/Akira Ohishi | Producer |
| Katsunori Kitanaka/Kazuya Mishima | Account Manager |
| Naoko Togawa | Planner |
| Yo Tanakai/Takuro Watabe/Takenao Shimada/Michinari Maeda | Other Credits |
1.A message is sent to a loved one using email or Twitter. 2.The message is delivered to the building as flower petals. 3.The message blooms like a flower on a large painting of a cherry blossom tree exhibited in the building. After a time, the petals scatter and fall. 4.The scattered message is printed onto a postcard created by cutting up the painting and using a “handwriting style” font. It is then delivered by postal mail to the recipient.