| Title | DESERT |
| Brand | SAMSUNG |
| Product / Service | SAMSUNG PHONE |
| Category | A04. Home Appliances, Furnishings, Electronics & Audio-Visual |
| Entrant | CHEIL Beijing, CHINA |
| Entrant Company | CHEIL Beijing, CHINA |
| Advertising Agency | CHEIL Beijing, CHINA |
| Name | Position |
|---|---|
| Jacky Lung | Executive Creative Director |
| Shengxiong Chen | Creative Director |
| Wei Xu | Copywriter |
| Rui Zhao | Art Director |
| Zhong Shi/Jing Hui | Photographer |