Title | NAPPY NOTIFIER |
Brand | HUGGIES |
Product / Service | HUGGIES |
Category | A02. Mobile Applications and other Downloadable Tools |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company | OGILVY BEIJING, CHINA |
Advertising Agency | OGILVY BEIJING, CHINA |
Name | Company | Position |
---|---|---|
Wu Tong | Ogilvy Beijing | Agency Producer |
Eric Wu | Ogilvy Beijing | Developer |
Eric Wu | Ogilvy Beijing | Creative Technologist |
Doug Schiff/Wang Hebai | Ogilvy Beijing | Copywriters |
Tay Shu Mei/Jonathan Ng | Ogilvy Beijing | Art Directors |
Darren Crawforth/Jonathan Ng | Ogilvy Beijing | Creative Director |
Doug Schiff | Ogilvy Beijing | Executive Creative Director |
The Huggies Nappy Notifier has been launched as a test market product (and app). It's a simple moisture detector within the Huggies diaper, that instantly notifies parents’ mobile phones via Bluetooth. The outcome: a more comfortable baby and a less stressed parent, who can put their energy into enjoying parenthood rather than guessing the cause of their baby’s cry. Less anxious parents and more comfortable babies are the most immediate result. In current test markets, the Huggies Nappy Notifier shows a 78% satisfaction level among parents, not only paving the way for wider distribution, but also arguing that that all diapers in the future might just include this technological advance.