Title | REXONA MOVE |
Brand | UNILEVER |
Product / Service | REXONA |
Category | A02. Mobile Applications and other Downloadable Tools |
Entrant | LOWE MALAYSIA Petaling Jaya, MALAYSIA |
Entrant Company | LOWE MALAYSIA Petaling Jaya, MALAYSIA |
Advertising Agency | LOWE MALAYSIA Petaling Jaya, MALAYSIA |
Advertising Agency 2 | ALPHAPOD Selangor, MALAYSIA |
Name | Company | Position |
---|---|---|
Ho Woei Lim | Prs Films | Animator |
Max Lee | Prs Films | Dop |
Mallory Lee | Prs Films | Dop |
Fadzly Tajuddin | Prs Films | Director |
S.t Fah | Prs Films | Executive Producer |
Sailesh Wadhwa | Lowe Malaysia | Strategic Planner |
Mazuin Zin | Lowe Malaysia | Managing Director |
Lisa Chong | Lowe Malaysia | Producer |
Noelle Goh | Lowe Malaysia | Producer |
Eddy Nazarullah | Lowe Malaysia | Bahasa Malaysia Copy Writer |
Ramanjit Singh Gulati | Lowe Malaysia | Copy Writer |
April Chew | Lowe Malaysia | Account Executive |
Lauren Ng | Lowe Malaysia | Account Manager |
Choo Lee Lee | Lowe Malaysia | Business Group Head |
Helmi Ismail | Lowe Malaysia | Senior Digital Manager |
Adrian Ng | Lowe Malaysia | Art Director |
Brandie Tan | Lowe Malaysia | Art Director |
Alexis Fernandez | Lowe Malaysia | Copy Writer |
Gelo Lico | Lowe Malaysia | Art Director |
Brandie Tan | Lowe Malaysia | Executive Creative Director |
Christie Herman | Lowe Malaysia | Copy Writer |
Rexona Move is an integrated cross-platform campaign that formed a virtual relay race that ran the length of Malaysia. Participants merely needed to download an app, and their movements would be recorded via geolocation on their smartphone. Additionally, a motion capture programme was hosted the microsite that allowed people to record their movements at home as well. The movements would be counted in kilometres, and eventually converted into donations for underprivileged children, once the target was met. To date, that target has been met more than 30X over.