Title | GOOD PAPER PROJECT |
Brand | FRESNO AND BAKERSFIELD INDIA |
Product / Service | BIO-FARM ORGANIC FERTILIZER |
Category | B03. Non-Food |
Entrant | LEO BURNETT INDIA Mumbai, INDIA |
Entrant Company | LEO BURNETT INDIA Mumbai, INDIA |
Advertising Agency | LEO BURNETT INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Elijah Tesla | Ecobasket | Production |
Shashank Sharma | Freelancer | Photographer |
Varun Dutt | Freelancer | Dop |
Kevin Pereira | Freelancer | Dop |
Suresh Lodh | Screenart | Production |
Dilip Trivedi | Fresno And Bakersfield | Director |
Santosh Harmarkar | Freelancer | Illustrator |
Swati Khanduri | Leo Burnett | Client Servicing |
Jay Divanji | Leo Burnett | Copywriter |
Vikram Pandey | Leo Burnett | Copywriter |
Amit Thakur | Leo Burnett | Art Director |
Payal Juthani | Leo Burnett | Art Director |
Payal Juthani | Leo Burnett | Design Creative Director |
Vikram Pandey | Leo Burnett | Associate Executive Creative Director |
Nitesh Tiwari | Leo Burnett | Natinal Creative Director |
K V Sridhar | Leo Burnett | Chief Creative Officer |
Bio-farm prides itself on making eco-friendly fertilizers and caring for Mother Nature. It caters to an urban audience, including nurseries, flower enthusiasts and casual plant growers.
Bio-farm is a maker of organic fertilizers and wanted to redesign their existing packaging.
Instead of only creating a new visual design on the existing plastic packaging, we decided to go for a radical overhaul of the packaging. We wanted to create a new packaging that would take the company’s philosophy of being eco-friendly to a new level. Thus was born the ‘Good Paper Project’, a packaging design that used Bio-Farm fertilizer itself to create environment-friendly design. We decided to eliminate the use of plastic and create paper that was made by mixing regular paper pulp and Bio-Farm fertilizer. This paper was then used to create packaging design printed with organic (eco-friendly) ink.
Once empty, this packaging could be torn into small pieces and mixed in the soil. Upon watering the pieces of paper dissolved in the soil and acted as a regular fertilizer. So, in a nutshell, the ‘Good Paper Project’ packaging design was 100% organic and showed 100% love to Mother Nature.The environment-friendly and value-for-money packaging proved a huge hit among the target audience. The stocks sold very quickly, and the stores were out-of-stock very often. Bio-Farm benefitted as the packaging established their eco-friendly values, the customers benefitted as they go more fertilizer per pack, but more importantly the environment benefitted.