Title | EVERY VOICE COUNTS |
Brand | RECKITT BENCKISER |
Product / Service | STREPSILS |
Category | A02. Posters |
Entrant | HAVAS WORLDWIDE Singapore, SINGAPORE |
Entrant Company | HAVAS WORLDWIDE Singapore, SINGAPORE |
Advertising Agency | HAVAS WORLDWIDE Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Joel Ng | Havas Worldwide Singapore | Production Director |
The Rabbit Hole | - | Retoucher |
Jimmy Leow | - | Retoucher |
Teo Chai Guan | Teo Studio | Photographer |
Beer Poonnotok | Havas Worldwide Singapore | Art Director |
Daniel Kee | Havas Worldwide Singapore | Copywriter |
Beer Poonnotok | Havas Worldwide Singapore | Creative Group Head |
Daniel Kee | Havas Worldwide Singapore | Associate Creative Director |
Victor Ng | Havas Worldwide Singapore | Chief Creative Officer |
Strepsils has many variants, and we needed to find a way to feature all of them to give an impressive overview of their range. It was also time to refresh in the public’s mind, Strepsils’ position as the leading cough/sore throat lozenge.
To refresh in the public’s mind, Strepsils’ position as the leading cough/sore throat lozenge.
Using different Strepsils variants (and in doing so, using their different colours), we created a series of scenes that reflected the need to have loud, clear, collective voices, such as in sporting events or rock concerts. Why? Because we have variants for all sorts of ailments, tastes and preferences—that all do one thing—soothe the throat and give you the voice you need.
We successfully showcased different Strepsils variants and brought to public consciousness this fact in an engaging, buzzworthy manner. In stores and pharmacies, customers no longer go for the flavour they’re used to, but rather ask for alternatives, moving more product than ever before. At the moment of writing, sales results are still being tabulated.