Title | PANDA |
Brand | ACRES |
Product / Service | ANIMAL CHARITY |
Category | A02. Posters |
Entrant | BBDO SINGAPORE, SINGAPORE |
Entrant Company | BBDO SINGAPORE, SINGAPORE |
Advertising Agency | BBDO SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Rajiv Jayaraj | Bbdo/Proximity Singapore Pte Ltd | Account Supervisor |
Douglas Goh | Bbdo/Proximity Singapore Pte Ltd | Designer |
Douglas Goh | Bbdo/Proximity Singapore Pte Ltd | Illustrator |
Douglas Goh | Bbdo/Proximity Singapore Pte Ltd | Art Director |
Primus Nair | Bbdo/Proximity Singapore Pte Ltd | Copywriter |
Douglas Goh | Bbdo/Proximity Singapore Pte Ltd | Creative Director |
Primus Nair | Bbdo/Proximity Singapore Pte Ltd | Group Creative Director |
Ronald Ng | Bbdo/Proximity Singapore Pte Ltd | Chief Creative Officer |
While people are generally aware that logging has negative effects, we are at a point in Asia where complacency has set in. The warning signs are in danger of becoming background noise.
To get the general public to understand the devastating effect deforestation has on thousands of species.
The ad visually demonstrated the direct link between logging and the decline in fauna across Asia.
The ad was seen by the everyone who visited the ACRES centre