Title | BIRDS AND PEOPLE ARE NEVER SEPARATED |
Brand | SUNTORY HOLDINGS |
Product / Service | SUNTORY BIRDS CONSERVATION |
Category | A02. Posters |
Entrant | YOMIKO ADVERTISING Tokyo, JAPAN |
Entrant Company | YOMIKO ADVERTISING Tokyo, JAPAN |
Advertising Agency | YOMIKO ADVERTISING Tokyo, JAPAN |
Advertising Agency 2 | AKARI Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Rinako Ota | Yomiko Advertising Inc. | Planner |
Shizuka Masuno | Suntory Holdings Limited. | Creative Producer |
Yukari Oka | Suntory Holdings Limited. | Creative Producer |
Manabu Aketo | Akari Inc. | Art Director/Designer |
Shinsuke Nakamura | Yomiko Advertising Inc. | Creative Director/Copywriter/Art Director |
Kiyoshi Omori | Suntory Holdings Limited. | Creative Director |
Hideo Kato | Suntory Holdings Limited. | Creative Director |
There are currently 1,313 types of birds that are considered endangered species. Now with our bird protection program reaching its 40 year anniversary, we would like to raise awareness of the significance of our activity by the power of design.
Today Birds, Tomorrow Man. If today is an environment where birds cannot survive, then tomorrow is an environment where humans cannot reside. The beverage/liquor manufacturer Suntory has continued its protection program for birds, which are said to be the “barometer of environment conservation”, for over 40 years in order to maintain the environment for natural water .
We developed a design that embodies the concept “Birds and people are never separated.” It is a paper-cutting design that shows many birds flying, where the cutout represents human beings. The machine used to cut the paper is an innovative machine made in Japan. Japanese technology and the intricate designs characteristic of Japan together created an elaborate, lace-like craft made of a paper poster.
Posters that were displayed inside the trains running through the center of Tokyo were seen, touched and gave surprise to many, and was successful in spreading the significance of our bird protection program.