Title | TECHNE: THE VISUAL WORKSHOP |
Brand | NHK EDUCATIONAL CORPORATION FOR NHK |
Product / Service | EDUCATIONAL TV PROGRAM |
Category | A08. Broadcast Design and Graphics & Digital Design |
Entrant | PARTY Tokyo, JAPAN |
Entrant Company | PARTY Tokyo, JAPAN |
Advertising Agency | PARTY Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masashi Kawamura | PARTY | Visual Direction |
Mitsuko Okamoto | Tokyo University of The Arts | Visual Direction |
Yuni Yoshida | Art Director | |
Satoshi Oda | Film Director | |
Kei Takahashi | AOI Pro. Inc. | Assistant Director |
Takayuki Shida | Cinematographer | |
Keiichi Okuda | Eleven Graphics Inc. | Producer |
Kyoko Kuramori | NHK Educational Corporation For NHK | Producer |
Kazuto Kimura | NHK Educational Corporation For NHK | Producer |
Yasuhito Nakae | AOI Pro. Inc. | Producer |
Hisaya Kato | AOI Pro. Inc. | Producer |
Hiroto Hashimoto | AOI Pro. Inc. | Production Manager |
Rikiya Saito | AOI Pro. Inc. | Production Manager |
Toru Saito | Gaffer | |
Yoko Funabashi | Set Design | |
Kenjiro Matsuo | Invisible Designs Lab. | Music Composer |
Seiji Kofune | Editor | |
Yuko Nagoshi | Research | |
Mai Sakuma | Research |
Instead of just showing examples of existing films, we set out to actually create new work using each technique. By showing the "making of" the audience were able to learn the process of film making by watching behind-the-scenes and seeing the masters at work. We also had to overcome the low budget, so everything had to be done in a DIY fashion. All the ideas had to be simple yet strong to be a quick entertaining example of the technique shown in the episode.
NHK, Japan's public broadcasting organization, wanted to create a TV program that focuses on the art of film and motion graphics. The program had to reach the young audiences and inspire them to create their own film and art.
We made a creative education TV show “Techne: The Visual Workshop.” Every episode focuses on one filming technique, and challenges artists to create a new film using that technique. Following the same concept, 3 program IDs were made per episode, using the same technique that was showcased in the show. When the theme was “Stop Motion,” we created 3 different program IDs using stop motion as its filming technique. So far we have created 27 IDs for 9 episodes. The video shows some of the selected ID pieces along with the Opening & Ending title sequences that we made.
The show along with its IDs were enthusiastically received by our audience. As a first of its kind show that focuses on film techniques, the show is now being used around Japan in art schools as a textbook for filming. During the airing of all 9 episodes, #techne entered the Top 10 twitter trending topic.