Title | FONT FOR ALL EYES |
Brand | THAILAND ASSOCIATION OF THE BLIND |
Product / Service | FONT |
Category | A10. Typography |
Entrant | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
Entrant Company | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
Advertising Agency | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Supalerk Sriruchyanont | Million Print | Print Craftman |
Panus Saeli | Million Print | Print Craftman |
Thanutphol Pornlikitchotwong | Million Print | Print Craftman |
Ladawan Vilainart | Bbdo Proximity Thailand | Producer |
Taksina Vasaruchapong | Bbdo Proximity Thailand | Account Director |
Rook Floro | Bbdo Proximity Thailand | Graphic Designer |
Apichai Inthutsingh | Bbdo Proximity Thailand | Typographer |
Natira Wongpaitoon | Bbdo Proximity Thailand | Typographer |
Rook Floro | Bbdo Proximity Thailand | Art Director |
Prasit Vitayasanrit | Choojai | Art Director |
Apichai Inthutsingh | Bbdo Proximity Thailand | Art Director |
Suthisak Sucharittanonta | Bbdo Proximity Thailand | Art Director |
Thasorn Boonyanate | Bbdo Proximity Thailand | Copywriter |
Rook Floro | Bbdo Proximity Thailand | Copywriter |
Chalit Manuyakorn | Bbdo Proximity Thailand | Copywriter |
Suthisak Sucharittanonta | Bbdo Proximity Thailand | Copywriter |
Apichai Inthutsingh | Bbdo Proximity Thailand | Asso. Creative Director |
Chalit Manuyakorn | Bbdo Proximity Thailand | Creative Director |
Suthisak Sucharittanonta | Bbdo Proximity Thailand | Executive Creative Director |
Suthisak Sucharittanonta | Bbdo Proximity Thailand | Chief Creative Officer |
The challenge is to design a font which can be read by both blind and seeing eyes. The key objective is to unite the separate worlds of the blind and the sighted where they function equally.
Visually impaired kids may feel lesser to those who are fully sighted because they can’t read the same text. The brief from The Blind Association of Thailand, who believes in equality of the blind and the fully sighted, is to create a font that they can both read and create a world that they can function equally.
We combined English alphabets with Braille letters. As a result, we developed a font that can be read by both seeing and unseeing eyes.
We first launched it with a story book then implemented to other media which include signage, calender, menu, and posters. This project has promoted the equality of people. Kids are different, but with this book, they see the same world.