Title | LIVING IN JJ'S WORLD |
Brand | LONDON COCKTAIL CLUB |
Product / Service | READY TO DRINK COCKTAILS |
Category | A01. Corporate Identity Schemes |
Entrant | LANDOR ASSOCIATES Singapore, SINGAPORE |
Entrant Company | LANDOR ASSOCIATES Singapore, SINGAPORE |
Advertising Agency | LANDOR ASSOCIATES Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Ridzwan Ismail | Landor Associates | Designer |
Thomas Child | Landor Associates | Strategist |
Christopher See | Landor Associates | Designer |
Jee Sungwon | Landor Associates | Design Director |
Richard Westendorf | Landor Associates | Executive Creative Director |
Britain is in the midst of a cocktail revival. People are moving away from beer and wine and are gravitating towards the more intricately blended taste of cocktails. JJ Goodman dreams of more than just a cocktail bar empire. The owner behind the prestigious London Cocktail Club chain is bringing the LCC's unique cocktail bar experience to the retail shelf in a new ready-to-drink range.
Change the perception of the brand to make it more contemporary and amongst a host of new players.
Extending the brand, the bar's unique and creative experience was brought to the drinks range, ensuring every aspect of the brand was expressed in a compelling way.
Michelin star chef Raymond Blanc has recognized the unique style and taste of the London Cocktail Club drinks and he's chosen to match his restaurant menu with cocktails from the range.