Title | SMALL CURRENCY |
Brand | REKSO NASIONAL FOOD |
Product / Service | McDONALD'S |
Category | A02. Best Use of Merchandising/In-Store Marketing |
Entrant | LEO BURNETT INDONESIA Jakarta, INDONESIA |
Entrant Company: | LEO BURNETT INDONESIA Jakarta, INDONESIA |
Sales Promotion/Advertising Agency: | LEO BURNETT INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Brian Charles Capel | Leo Burnett Indonesia | Group Executive Creative Director |
Leonardus Bramantya | Leo Burnett Indonesia | Associate Creative Director |
Patricia Wiroreno | Leo Burnett Indonesia | Associate Creative Director |
Renaldy Arief | Leo Burnett Indonesia | Copywriter |
Damar Wijayanti | Leo Burnett Indonesia | Copywriter |
Yogi Pradana | Leo Burnett Indonesia | Art Director |
Willy Asianto | Leo Burnett Indonesia | Art Director |
Budiarto | Leo Burnett Indonesia | Senior Producer |
Edwina Febrialdy | Leo Burnett Indonesia | Account Director |
Ramadhona Harahap | Leo Burnett Indonesia | Account Executive |
In Indonesia, most stores have difficulties providing coins for small change and substitute them with sweets. Although in reality people dislike coins, they feel cheated when stores substitute their change with sweets and it becomes a real problem. McDonald’s came up with a solution that benefits both stores and customers.
Introducing McDonald’s small currency in one of McDonald’s stores in Jakarta and offer the currency as an option to coins. Customers can use the McDonald’s small currency to buy any McDonald’s products, either on its own or combined with real money.
It's a unique people-oriented solution that will start the conversation. It has direct result to business as it assures repeat purchase.
A compelling insight that is uniquely Indonesian. It addresses real consumer problems as well as benefiting stores.