Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
FIGHT DEMENTIA
ALZHEIMER'S AUSTRALIA
ALZHEIMER’S AWARENESS 		PORTER NOVELLI MELBOURNE AUSTRALIA
ONE-EYED MONA LISA
NOVARTIS PHARMA
AMD DISEASE AWARENESS CAMPAIGN 		TARGIS Tokyo JAPAN
PORTRAITS
ART GALLERY SOCIETY NSW
ART GALLERY NSW CORPORATE SPONSORSHIP 		WUNDERMAN Sydney AUSTRALIA
HOW WE LAUNCHED A NEW BEER, WITHOUT A BEER
CASELLA
ARVO 		ANALOGFOLK Sydney AUSTRALIA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP 		WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
MTV VJ JOSE KIDNAPPED
UNILEVER
AXE SHOWER GEL 		MINDSHARE Mumbai INDIA
SAVE THE LAST BAR-B-GON
THE BARBECUE PLAZA
BAR B Q PLAZA 		NUDEJEH Bangkok THAILAND
BEEF CAMPAIGN 2012
McDONALD'S
BEEF BURGER 		TBWA\SHANGHAI CHINA
BENCHINGKO
SUYEN CORPORATION
BENCH 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
EVERYDAY RIDER SPONSORSHIPS
GIANT
BICYCLES 		LEO BURNETT Melbourne AUSTRALIA
Short List
BLOOD CAN DO MORE
SHANGHAI BLOOD ADMINISTRATION OFFICE
BLOOD DONATION 		McCANN HEALTHCARE CHINA Shanghai CHINA
BONDS - THE BIRTHDAY PROJECT
PACIFIC BRANDS
BONDS 		CLEMENGER BBDO MELBOURNE AUSTRALIA
1000 MUMS
KMART
BRAND RELAUNCH 		BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA
FOOTY DREAMS
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA
THE MAGNIFICENT MIXING BOOTH
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA
COME ON, INDONESIA CAN!
UNILEVER
CLEAR SHAMPOO, REXONA MEN, VASELINE MEN 		MINDSHARE Jakarta INDONESIA
SHARE A COKE
COCA-COLA SOUTH PACIFIC
COCA-COLA 		NAKED COMMUNICATIONS Sydney AUSTRALIA
Bronze
COLGATE 360° TOOTHBRUSH LOVE THEORY
COLGATE PALMOLIVE
COLGATE 360 TOOTHBRUSH 		AGENDA Guangzhou CHINA
GALAXY NOTE LAUNCH CAMPAIGN
SAMSUNG ASIA
CONSUMER ELECTRONICS 		CHEIL WORLDWIDE SINGAPORE SINGAPORE
MOBILE MEDIC
DEFENCE FORCE RECRUITING
DEFENCE UNIVERSITIES SPONSORSHIP 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
EARPHONE BULLY
ANTI-BULLYING INITIATIVE
EARPHONE BULLY 		SAPIENTNITRO Brisbane AUSTRALIA
THE WINE IS OVER
DB BREWERIES
EXPORT DRY 		COLENSO BBDO Auckland NEW ZEALAND

Gold Spike
WHEN LIFE GIVES YOU LEMONS, MAKE MARGARITA
TITAN INDUSTRIES
FASTRACK 		MAXUS GROUP M Bangalore INDIA
THE EVERYDAY SOLDIER MOVEMENT
P&G
GILLETTE FUSION 		BBDO INDIA Mumbai INDIA
YOU SHAVE. I SHAVE.
P&G
GILLETTE FUSION 		BBDO INDIA Mumbai INDIA
Short List
I AM MORE CAMPAIGN
DIAGEO KOREA
GUINNESS 		TBWA\KOREA Seoul SOUTH KOREA
DIARY
JOHNSON & JOHNSON
GYNO D 		OGILVY BEIJING CHINA
HARPIC TOILET CONFESSIONS
RECKITT BENCKISER
HARPIC WHITE AND SHINE 		EURO RSCG AUSTRALIA Sydney AUSTRALIA
JUAN TIME
PIZZA HUT
HATE LATE 		BBDO GUERRERO Makati City THE PHILIPPINES
MAKING A BILLION HEROES
HERO MOTOCORP
HERO MOTOCORP CORPORATE CAMPAIGN 		LAW & KENNETH Mumbai INDIA
FACE TO FACE
TAIWAN HITACHI
HITACHI AIR CONDITIONER 		BREMEN DIGITAL CREATIVE Taipei CHINESE TAIPEI
SERIOUS PLAY
HSBC
HSBC 		JWT LONDON UNITED KINGDOM
BUS CONCERT
HYUNDAI
HYUNDAI 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
THE SECRET IDOL
EZAKI GLICO
ICE NO MI 		ENGINE FILM Tokyo JAPAN

Gold Spike
YELLOW TOOLBOX
YELLOW NZ
INTEGRATED ADVERTISING SOLUTIONS 		DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City NEW ZEALAND
Short List
INTEL CREATIVE CHALLENGE
INTEL
INTEL MASTER BRAND 		OMD CHINA Beijing CHINA
DELL INSPIRON SWITCH CAMAPIGN
DELL INDIA
LAPTOPS 		MEDIACOM INDIA New Delhi INDIA
LIBRESSE - TRY IT NEW THINGS
SCA HYGIENE MALAYSIA
LIBRESSE SANITARY PADS 		OMNICOM MEDIA GROUP Petaling Jaya, Selangor D.E MALAYSIA
MAGIC
MENICON
MAGIC 1DAY MENICON FLAT PACK 		DENTSU Tokyo JAPAN
MAZDA2 FUTURE MUSIC FESTIVAL SPONSORSHIP 2012
MAZDA
MAZDA2 		OMD Melbourne AUSTRALIA
GOOD ENERGY TAXI
MERCURY ENERGY
MERCURY GOOD ENERGY TAXI 		TBWA\DIGITAL ARTS NETWORK Auckland NEW ZEALAND
MINIACS TRACK DAY
MINI MALAYSIA
MINI OWNER EVENT 		ARACHNID Petaling Jaya MALAYSIA
NO.1 FAN'S CONVERSION
MINUTE MAID
MINUTE MAID PULPY SUPER MILKY 		STARCOM MEDIAVEST GROUP Shanghai CHINA
TAB HUNTER
SAMSUNG
MOBILE PHONE 		OPENTIDE GREAT CHINA Beijing CHINA
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES
MONTEITH'S CRUSHED CIDER 		COLENSO BBDO Auckland NEW ZEALAND
Bronze
THE COFFEE EXPERIENCE IS AROUND YOU!
NESPRESSO KOREA
NESPRESSO LATTISSIMA PLUS 		ZENITHOPTIMEDIA Seoul SOUTH KOREA
A WORLD WITHOUT PETROL
NISSAN
NISSAN LEAF 		WHYBIN\TBWA Melbourne AUSTRALIA
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP
NSW COMPREHENSIVE CAR INSURANCE 		WHYBIN\TBWA GROUP Sydney AUSTRALIA
Bronze
GHOST CHIPS
NEW ZEALAND TRANSPORT AGENCY
NZ ANTI DRINK DRIVING 		CLEMENGER BBDO Wellington NEW ZEALAND
Short List
FREEDOM PROJECT
CORLISON
OKAMOTO 		TBWA\TEQUILA SINGAPORE SINGAPORE